Shopping behaviour is changing faster than ever and Amazon sellers are feeling the pressure from every direction.

In this episode, George and Max break down what's really happening on Amazon right now. Rising consumer stress, shrinking margins, increasing fees, tougher competition, TikTok's growing influence, and how Amazon's AI is reshaping product discovery. These shifts are already impacting rankings, conversion rates, and profitability, and they're only accelerating.

We cover why products that provide comfort, reassurance, or simplicity are winning right now. How discovery is shifting off Amazon through TikTok, Temu, and Shein while purchases still finish on Amazon. Why Amazon's move from growth to profit means fee increases and stricter economics aren't temporary. Why conversion rate is the metric Amazon actually cares about when deciding which products to push. The hidden cost of stockouts and why they can destroy rankings that cost 3 to 5 times more to recover. And why your main image matters more than almost anything else, especially on mobile.

This isn't theory. These are the shifts we're seeing across the accounts we manage every day. The sellers who adapt to this reality will win. The ones waiting for things to go back to normal will keep getting squeezed.

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