Chat With Fery Kaszoni | Digital PR, Link Building, And The Future Of SEO
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Chat With Fery Kaszoni | Digital PR, Link Building, And The Future Of SEO
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About this listen
In this episode of Chat With Sean, I’m joined by Fery Kaszoni, CEO of Search Intelligence and a leading voice in digital PR, link building, and modern SEO strategy.
We look into how SEO is evolving in the age of AI, with a strong focus on why digital PR, links, and brand authority are becoming even more important - not less.
Fery shares his thoughts on:
- Why link building is still one of the strongest ranking signals
- How digital PR is evolving in an AI-driven search landscape
- The role of mentions, authority, and brand signals in modern SEO
- Why human expertise and creativity still matter alongside AI
Topics covered include:
- Why links are becoming more valuable as everything else gets commoditised
- The growing importance of brand, mentions, and authority signals
- How to use reactive digital PR and trending topics effectively
- Leveraging data and public datasets for PR campaigns
- Why most companies underuse their internal experts
- Combining digital PR, guest posting, and link building strategies
- How SEO measurement is changing in a more personalised search world