Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay
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Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay
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About this listen
Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.
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