In this episode of The Counter Offer, Meredith Alderson and Jenny Kim sit down with Austin real estate agent, developer, designer, and builder Dana Ambs for an inspiring conversation about entrepreneurship, reinvention, and building a business around your strengths.

Before becoming one of Austin’s most recognized names in development and infill construction, Dana was balancing a corporate career while renovating and improving her own investment properties on the side. What started with a passion for design, art, and creating beautiful spaces eventually grew into designing, developing, and building luxury homes throughout Austin. Today, Dana has built and renovated hundreds of properties while helping clients navigate development, investment opportunities, new construction, and real estate throughout Central Austin. (Dana Ambs - REALTOR in Austin Texas)

Dana shares her journey from studying design and business to working in corporate America, taking risks, finding her niche, and ultimately building a career that aligned with her passions. The conversation explores how creativity, persistence, and a willingness to start small can lead to extraordinary opportunities.

Meredith, Jenny, and Dana also discuss the importance of building a business around your personal brand, why ownership matters in entrepreneurship, and how eXp Realty has allowed them to grow businesses under their own names rather than someone else’s brand. They share lessons about taking calculated risks, creating opportunities, finding confidence in your unique strengths, and building a life that reflects your goals rather than someone else’s expectations.

This episode is for anyone who has ever wondered if it’s too late to pivot careers, start a business, pursue a creative passion, or build something bigger than they thought possible.

Topics include: • Dana Ambs’ journey from corporate America to builder and developer • Building luxury ADUs and new construction homes in Austin • Real estate development and investing • Finding your niche in business • Entrepreneurship and career pivots • Personal branding in real estate • Building a business around your strengths • Women in business and entrepreneurship • Creativity, design, and real estate development • Why ownership matters for entrepreneurs • How eXp supports agent-owned businesses • Lessons from building a successful Austin real estate brand

Follow Dana Ambs: Instagram: @danaambs

Follow Meredith Alderson: Instagram: @meredith.alderson.heyday The Heyday Group: @theheydaygroup

Follow Jenny Kim: Instagram: @jennykimrealtor June & Co.: @juneandcompany

Produced and edited by Adam Walding Instagram: @adamwalding.heyday