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In this foundations episode on real estate investing, the speaker explains primary, secondary, and tertiary markets and how they relate to finding rental properties, giving examples such as Dallas, Seattle, Los Angeles, and New York as primary markets; Memphis, Birmingham, Kansas City, and Indianapolis as secondary; and Waco and Yakima as tertiary, with even smaller towns below that. They prefer secondary markets because primary markets attract heavy competition and many unsophisticated investors who buy for appreciation rather than cash flow, which the speaker views as essential. They stress choosing secondary markets with robust economies (Kansas City as a good example, Detroit as a bad one) and caution that late-cycle conditions in 2016 make tertiary markets riskier in a correction. The episode also breaks down A, B, C, and D/F property and neighborhood classes, cash flow trade-offs, and the importance of discounting broker opinions.

00:00 Real Estate Foundations Intro

00:14 Primary Secondary Tertiary Markets

01:24 Why Secondary Markets Win

03:20 Market Cycle And Tertiary Risk

03:59 Property And Neighborhood Classes

04:25 A Through F Class Breakdown

05:38 Matching Property To Neighborhood

06:18 Broker Hype And Wrap Up

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Lane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016.

Check out our Top-50 Investing Podcast, The Wealth Elevator.

To help you get started grab our remote rental ecourse at theWealthElevator.com/firstdeal. The preceding is not tax, legal, or investment advice, nor an offer to sell securities or investment products. Always make informed decisions with professional guidance.

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