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Building With Rana

Building With Rana

By: Muhammad Ali | Rana Builds
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Building With Rana is an honest build-in-public audio series by Muhammad Ali, documenting the process of building Poshak, a Pakistani fashion discovery platform. Each episode covers user research, AI workflows, product decisions, mistakes, and the real discipline behind building from Pakistan. No fake success. No hype. Just the process, lessons, and systems behind the build.Muhammad Ali | Rana Builds
Episodes
  • Why I’m Building Poshak in Public from Pakistan

    Why I’m Building Poshak in Public from Pakistan
    Jun 22 2026

    In this first episode of Building With Rana, Muhammad Ali explains why he is building Poshak in public from Pakistan.


    Poshak is a Pakistani fashion discovery platform focused on helping shoppers discover, compare, and save outfits across brands. This episode covers why fashion discovery in Pakistan is scattered, what early user research revealed, and why the MVP should focus on discovery, comparison, clean filters, saved items, and trust before marketplace complexity.


    You’ll also hear how Muhammad is using AI tools like ChatGPT and Claude Code to think, plan, and build more efficiently while documenting the process honestly.


    Key topics:


    * Building in public from Pakistan

    * Why Poshak exists

    * Pakistani fashion discovery

    * User research and shopping behavior

    * Instagram, brand websites, screenshots, and saved posts

    * Discovery first, marketplace later

    * AI-assisted product building
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    19 mins
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