ITS UP THERE PODCAST W/LOONEY cover art

ITS UP THERE PODCAST W/LOONEY

ITS UP THERE PODCAST W/LOONEY

By: The Black Effect Podcast Network and iHeartPodcasts
Listen for free

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!2026 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia Music
Episodes
  • Loon FINALLY EXPOSES the REAL REASON Floyd Mayweather LOST 175 Million! - Full Episode

    Loon FINALLY EXPOSES the REAL REASON Floyd Mayweather LOST 175 Million! - Full Episode
    Jun 1 2026
    Joe Budden put Drake’s ICEMAN review behind Patreon, Future responded after Loon’s Drake/Future commentary, Floyd Mayweather sued over $175M, and Breakfast Club is heading to Netflix. Joe Budden put the biggest Drake conversation behind Patreon. Fans wanted the ICEMAN breakdown, but the JBP review was locked behind membership while the internet debated whether Joe was making the audience pay for the moment. At the same time, Future publicly backed Drake after Loon called out the quiet Drake/Future reunion rollout, posting that he and ICEMAN were “back by popular demand.” On this episode of It’s Up There Podcast, Loon breaks down the real story underneath the headlines: the culture is moving from free attention into paid rooms. Joe Budden’s Drake coverage became the perfect example. Loon explains why there is nothing wrong with creators monetizing loyal fans — but there is a difference between building a paid community and punishing discovery. When the biggest public conversation disappears behind a wall, the audience starts to feel like the moment was taken from them. Then Loon revisits his Drake/Future commentary. After saying Drake and Future did not give the culture enough around their reunion, Future publicly showed love to Drake, making it clear that the conversation had reached the people involved. For Loon, that proves It’s Up There Podcast is not just reacting to the culture — the culture is reacting back. Loon also breaks down Floyd Mayweather’s $175 million lawsuit and why it hits so hard after years of “Money Mayweather” branding. Floyd controlled distance in the ring, controlled the pay-per-view narrative, and became a symbol of wealth. But this lawsuit raises a bigger question: what is wealth if you cannot protect it? With The Breakfast Club moving to Netflix as the platform’s first daily live show, Loon explains why podcasting is changing in real time. YouTube is discovery. Netflix is prestige. Patreon is loyalty. The free episode creates the fan, but the paywall monetizes the believer. This episode also touches Ant Jefe, No Jumper, gang culture, DP politics, and how street identity can follow people even after they move into media. This is not gossip. This is the business behind the culture. New full episodes every Monday on It’s Up There Podcast. Join the congregation for exclusive drops and behind-the-scenes content: Patreon.com/ItsUpTherePodcast Subscribe to It’s Up There Podcast for full episodes every Monday. For behind-the-scenes content, extra conversations, and exclusive drops, join the congregation on Patreon: Patreon.com/ItsUpTherePodcast Chapters 00:00 Intro — Welcome To It’s Up There Podcast 00:20 The Future Of Podcasting & The Paywall Conversation 00:55 Joe Budden Paywalls His Drake ICEMAN Breakdown 01:43 The Breakfast Club Moves Toward Netflix 02:28 Loon Revisits Drake’s ICEMAN Rollout 02:47 Drake & Future Reunite But Was It Enough? 04:30 Future Tweets After Loon’s Commentary 05:32 Drake’s Chart Run & The Narratives Around Him 07:34 What Critics Want From Drake Now 08:18 Rick Ross, Grown Man Rap & Drake’s Next Level 10:16 Drake, Jay-Z, Lil Wayne & Cash Money Politics 12:30 Floyd Mayweather’s $175M Lawsuit Explained 13:22 Why Floyd’s Situation Is About Trust, Excess & Power 14:16 Drake’s Independent Fight & Label Support 15:58 Why Winning Too Long Can Make Failure Hard To Admit 17:34 Floyd’s Financial Trouble Becomes A Culture Story 18:41 Money Mayweather, Showtime & The Brand Trap 20:07 Floyd Controlled Distance But Missed The Ringside Opponent 21:30 Floyd Became Commercial For Being Rich 22:30 50 Cent, Floyd & The Missed Business Warning 24:12 Giving Floyd Grace For Taking An Unconventional Route 25:55 What Is Wealth If You Can’t Protect It? 27:07 Floyd Changed Boxing Business Forever 28:07 Will Floyd Have To Put The 50-0 Record On The Line? 29:32 When Somebody Close Steals, It Becomes Education 31:23 Undefeated In The Ring, Losing In The Fine Print 33:51 Ant Jefe Arrested & No Jumper Conversation 37:38 DP Culture, Gang Politics & A 51-Year-Old Victim 41:00 Loon Explains DP Politics From His Vantage Point 45:23 How Gang Culture Became Contaminated & Commercialized 48:01 Joe Budden, Drake, Patreon & Podcast Paywalls 48:52 Breakfast Club On Netflix Is Bigger Than People Think 50:30 How Streaming Changed Consumer Behavior 53:25 Every Paywall Ain’t The Same 55:42 YouTube Is Discovery, Netflix Is Prestige, Patreon Is Loyalty 56:53 Free Content Creates The Fan 58:18 The Danger Of Monetizing Too Early 01:01:15 Loon Sends The Collection Plate Around 01:02:21 Outro — See You Next Week #ItsUpTherePodcast #Loon #FloydMayweather #JoeBudden #Drake #Future #TheBreakfastClub #Charlamagne #Netflix #Patreon #HipHopMedia #PodcastBusiness #NoJumper #AntJefe #ICEMAN Tap in, drop your thoughts, and join the congregation on Patreon: Patreon.com/ItsUpTherePodcastSee omnystudio.com/listener for privacy information.
    Show More Show Less
    1 hr and 8 mins
  • Benzino Finally Addresses the Coi Leray Rift, Gets Emotional About Losing The Source Money & Eminem

    Benzino Finally Addresses the Coi Leray Rift, Gets Emotional About Losing The Source Money & Eminem
    May 26 2026

    Benzino finally addresses the Coi Leray fallout, the long Eminem war, and what really happened to The Source money as Loon keeps pressing the questions he’s spent years sidestepping. Main description Benzino sits down with Loon for a conversation that goes way past surface drama. Outside the room, people still know him for the Eminem war, the public fracture with Coi Leray, the Elliott Wilson/XXL fight, and the 1995 Source Awards documentary. But Loon keeps dragging the conversation back to the harder payoff: what happened to The Source money, whether ego and the Eminem battle compromised the magazine, and why Benzino sounds detached about losing millions while still sounding wounded on family. That’s what makes this episode work. Benzino explains how he saw Eminem as a race-and-power issue, not just a rap issue; says the Eminem fight did compromise The Source to some degree; opens up on the disappointment around Coi Leray; defends the 95 Source Awards as a turning point for the whole culture; and still insists XXL copied The Source instead of ever really beating it. This is Benzino answering for family pain, old wars, money lost, legacy protected, and a hip-hop empire he says people still don’t fully understand. This isn’t just “Benzino on Eminem again.” Loon presses him on the part people still care about: the Coi Leray fallout, the Source money, the ego, the Dave Mays trust, the 95 Source Awards, and whether one of hip-hop’s biggest media empires was lost because Benzino never really changed how he moved.

    0:00 - Coi Leray and the Public Family Wound 4:37 - Does Benzino Still Hate Eminem? 9:18 - Why He Saw Eminem as a Race-and-Power Issue 14:06 - Did the Eminem War Compromise The Source? 18:52 - What Happened to The Source Money? 23:41 - Dave Mays, Trust and the $12 Million Internet Move 28:27 - Did Benzino Fumble an Empire? 33:11 - Hip Hop Weekly and the Second Act 38:02 - The Source vs XXL / Elliott Wilson 42:48 - The 95 Source Awards Documentary 47:39 - Suge, Snoop, OutKast and the Night Hip-Hop Changed 53:06 - Why Benzino Thinks Hip-Hop Fell Into the Wrong Hands 57:41 - What Loon Wouldn’t Let Him Duck

    Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    1 hr and 14 mins
  • Loon Says Drake’s Iceman Rollout EXPOSES The TRICK Behind Future, Jay-Z & The Machine! S3 E2

    Loon Says Drake’s Iceman Rollout EXPOSES The TRICK Behind Future, Jay-Z & The Machine! S3 E2
    May 21 2026

    Drake’s Iceman rollout is bigger than music. Loon breaks down the label trick, Future’s dark feature issue, the 500K Jay-Z line, Kendrick battle residue, and the industry game behind it. Drake’s Iceman rollout is bigger than music — and Loon is breaking down the industry game hiding behind the headlines. On this solo episode of It’s Up There Podcast, Loon reacts to Drake dropping Iceman, Habibti, and Maid of Honour at the same time, but he does not treat it like a regular album review. This is a deeper conversation about power, label pressure, feature politics, media strategy, the Kendrick battle residue, and whether Drake’s biggest strength is being turned into a weakness. Loon gets into the hidden label trick behind Drake’s Iceman rollout, why flooding the market with three projects may have been a move to control the narrative, and how Drake used the moment to make the internet compare Drake to Drake instead of only comparing him to the Kendrick battle. Then Loon breaks down the darker issue with Future appearing on Iceman. Future and Drake reconnecting on music sounds major on the surface, but Loon questions what it means when Future was part of the original smoke, there has been no major public clearing of the air, and other names connected to Drake were left off the album. Is it reconciliation, strategy, club politics, or something more complicated? Loon also unpacks Drake’s viral 500K-over-dinner Jay-Z line and turns it into a bigger conversation about old game vs new strategy, tools over proximity, history vs direction, and why a man betting on himself should never offend greatness. This episode is about Drake, Iceman, Future, Jay-Z, Kendrick fallout, UMG pressure, media power, and the uncomfortable business politics around one of the biggest artists in the world. This is where culture gets decoded. Watch the full episode on It’s Up There Podcast. New episodes every Monday. Solo episodes with Loon every week. Join Patreon for exclusive episodes, behind-the-scenes content, early access, and more. Patreon: Patreon.com/ItsUpTherePodcast Discord: https://discord.gg/3AwsHfDcJB

    00:00 Drake, war outside & the “trick bag” theory 01:39 Loon welcomes viewers to It’s Up There Podcast 02:21 Apple, French Montana, Rick Ross & Keyshawn Davis rollout 03:09 Why public movement reveals character 04:31 Drake drops three albums and enters the Flood Zone 05:03 Loon questions the label’s role in Drake’s rollout 06:11 Why Drake’s three-album drop looks like business 07:01 Drake floods every lane with Iceman, Habibti & Maid of Honour 08:24 Drake makes the internet compare Drake to Drake 09:15 Drake adapts to streamers, podcasts and new media 10:17 Why music alone is not enough after the Kendrick battle 10:39 The label can sign you without fighting for you 11:22 Could Drake’s flood strategy backfire? 12:12 Loon reacts to Drake’s Iceman intro and range 14:03 Drake’s Jay-Z shots on Iceman 14:42 Drake’s 500K-over-dinner Jay-Z line 15:29 Why taking the 500K is not disrespectful 16:35 Old OG game, tax code and outdated strategy 17:27 History vs strategy explained 18:08 Tools over proximity 19:23 The Future feature conversation begins 20:04 Future, Drake and Kendrick as Loon’s Big Three 20:30 Why fans are split over Future being on Iceman 22:17 Drake missing the streets and the club sound 23:08 Loon’s “groceries, not one meal” metaphor 25:03 Reconciliation, Future and no public apology 26:14 Why Wham and Lil Baby being missing matters 27:07 Akademiks, Polymarket and feature rumors 28:03 Why Drake’s feature politics changed after Kendrick 29:11 Loon says Drake looks powerful but handcuffed 30:21 Future was part of the smoke 31:17 Did public pressure affect Drake’s Iceman moves? 32:39 Is Drake playing into the label’s hands? 36:00 Why Drake needs allies, not isolation 37:11 Drake respects the new media infrastructure 38:17 Loon salutes Akademiks and Drake’s media move 40:00 Big Bank, 6ix9ine and the cost of keeping it real 41:10 Real side of the business vs sucker side of the business 42:20 Love vs knowledge 43:17 No shortcut for real ones 45:08 Boundaries, access and captivity 46:51 What did keeping it real really get you? 48:14 The industry loves real ones after they are depleted 49:42 God makes them sit through the recalibration 51:19 Season 3 rollout and Patreon schedule

    #drake #iceman #itsuptherepodcast #Loon #future #jayz #kendricklamar #MusicIndustry #RapBeef #DrakeAlbum #UMG

    Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    51 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet