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ITS UP THERE PODCAST W/LOONEY

ITS UP THERE PODCAST W/LOONEY

By: The Black Effect Podcast Network and iHeartPodcasts
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About this listen

 Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!2026 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia Music
Episodes
  • Loon EXPOSES the UGLY REASON Gucci Mane Dropped "CRASH DUMMY" & Why He Better Let Pooh Shiesty GO!

    Loon EXPOSES the UGLY REASON Gucci Mane Dropped "CRASH DUMMY" & Why He Better Let Pooh Shiesty GO!
    Apr 13 2026
    Loon breaks down Pooh Shiesty’s bond denial, why Gucci Mane better let Pooh out the contract, why “Crash Dummy” sounds more like a statement than a song, and why Gucci’s artist pipeline keeps ending in death, jail or blockage. Loon takes the Pooh Shiesty and Gucci Mane story past the obvious headline and into the part people are really going to react to: why Gucci Mane better let Pooh Shiesty go. In this solo, Loon argues the deal has turned into bad money, the energy around it has gone toxic, and the bigger mistake now would be holding on to something the universe is clearly trying to push out of Gucci’s life. He says the real issue is not just the contract — it’s whether Gucci is willing to swap legacy, peace and bigger opportunities just to keep control of a situation that has already gone too far. But the second headline in the episode is just as big: Loon does not treat “Crash Dummy” like a normal diss record. He says the song does not sound like it was made for musical enjoyment at all. He reads it like a statement, a behavior signal, and a narrative move that arrived right when the defense started publicly poking visible holes in the case. That is why this episode turns into more than “Pooh bond denied” or “Gucci dropped a song.” It becomes a conversation about why the record dropped now, what it is trying to do, and how the public can read it. And then Loon goes even deeper. He says Gucci can touch motion but not multiplication — that he can still attract talent, still create heat, still get artists in the door, but something keeps blocking the next level. In his framing, that is why the same outcomes keep showing up around Gucci’s artist story: death, jail, blockage, and unfinished multiplication. He ties that back to greed, old business games, and what happens when the universe starts charging interest on a way of moving that has gone unchecked too long. This solo is built around three real headlines: why Gucci Mane better let Pooh Shiesty go, why “Crash Dummy” feels more like a statement than a song, and why Gucci’s artist pipeline keeps ending in death, jail or blockage instead of multiplication. Loon turns the Pooh update into a much bigger conversation about contracts, culture, greed, legacy and the price of ignoring what the universe is saying. 0:00 - The Pooh Shiesty Case Update and Bond Denial 1:32 - Bradford Cohen Starts Poking Holes in the Case 9:14 - Why the Defense Framing Matters to the Public 11:34 - Why Loon Says Gucci May Still Need the Case to Hold Up 13:36 - Gucci Mane Drops “Crash Dummy” 15:44 - Why Loon Says the Song Is a Statement 19:26 - “Crash Dummy” Wasn’t Made for Musical Enjoyment 20:44 - The Cultural Contradiction Behind “Crash Dummy” 26:58 - Why Gucci Better Let Pooh Shiesty Go 29:30 - Why Loon Thinks Gucci May Need to Testify 32:29 - Touch Motion, Not Multiplication 39:05 - Why This Ain’t Good Money 41:10 - Why Pooh Shiesty Signed to Gucci in the First Place 1:03:34 - Why the Pipeline Keeps Getting Blocked #PoohShiesty #GucciMane #Loon #CrashDummy #Big30 #BigScarr #1017 #ItsUpTherePodcast #RapNews #HipHopCommentary Loon says this is bigger than Pooh Shiesty’s bond denial and bigger than Gucci Mane dropping “Crash Dummy.” The real issue is why Gucci better let Pooh out that contract, why the record sounds more like a statement than a song, and why the artist pipeline keeps ending in death, jail or blockage instead of real multiplication. Which angle hit hardest for y’all? Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.
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    1 hr and 26 mins
  • Loon EXPOSES the UGLY Reason Gucci Mane WILL Testify on Pooh Shiesty & Why They Robbed Him FULL- Episode

    Loon EXPOSES the UGLY Reason Gucci Mane WILL Testify on Pooh Shiesty & Why They Robbed Him FULL- Episode
    Apr 6 2026

    Loon explains why Gucci Mane will testify in the Pooh Shiesty and Big30 case, why Gucci was allegedly robbed, and why this 1017 fallout was already headed somewhere ugly. Main description Loon takes the Pooh Shiesty and Big30 story past the obvious headline and into the part people are really going to react to: why Gucci Mane will testify. Publicly, the case is already major. Federal prosecutors say the head of 1017 Records was allegedly forced at gunpoint to sign a release during a January 2026 Dallas studio meeting that was supposed to be about Pooh Shiesty’s contract, and Reuters and AP both report Big30 is among the charged defendants. But Loon’s real point is that this did not start in Dallas. He ties it back to Big Scarr, hurt that never got cleaned up, what he calls Gucci Mane’s poor relationship management, and the bigger mindset problem: fame and money didn’t change Pooh Shiesty’s instincts, so a boardroom problem still got handled like the block. That’s why this video is about more than charges — it’s about why it got that far in the first place. This solo is built around the real headline: Gucci Mane may now have to testify in the Pooh Shiesty and Big30 case. Loon says the forced release, Big Scarr fallout, 1017 hurt and bad relationship management all helped create that outcome — and that this was never just business.

    0:00 - The Federal Case Against Pooh Shiesty and Big30 5:42 - Why Loon Says Gucci Mane WILL Testify 11:26 - The Alleged Release That Changed Everything 17:08 - Why They Robbed Gucci 22:41 - Big Scarr and the Old 1017 Wound 28:19 - The Funeral Fallout and What It Did to the Relationship 34:07 - Gucci Mane’s Relationship Management Problem 39:56 - A Boardroom Problem Handled Like the Block 45:38 - Why Loon Calls It a Fumble 51:14 - Why Hurt Men Go All the Way About Money 57:02 - Why 1017 Was Already Broken 1:03:21 - The Mindset Lesson for the Youngsters

    #guccimane #poohshiesty #big30 #BigScarr #1017 #Loon #ItsUpTherePodcast #RapNews #HipHopCommentary #GucciWillTestify

    Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

    See omnystudio.com/listener for privacy information.
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    1 hr and 22 mins
  • Jay-Z GQ Interview MISTAKENLY EXPOSED How He Really Looks at Drake!! | FULL EPISODE

    Jay-Z GQ Interview MISTAKENLY EXPOSED How He Really Looks at Drake!! | FULL EPISODE
    Mar 31 2026

    Jay-Z’s GQ interview is already moving through the algorithm after he spoke on Kendrick Lamar, Drake, the Super Bowl, battle rap, and the culture — but this episode goes way deeper than one quote or one headline. In this episode of It’s Up There Podcast, Loon breaks down Jay-Z’s GQ interview from multiple angles: what it means when powerful men finally speak, why those conversations matter to hustlers and builders, how the culture gets shaped when information is held back, and why some parts of Jay’s framing on Drake, Kendrick, “Not Like Us,” and the Super Bowl hit different once you really listen to them. This episode also gets into Jay-Z’s bigger messaging around playing defense versus getting back on offense, how envy tries to “spit in your food,” why anger can poison your path, and what it means to stay focused while people try to disrupt how you eat. From there, Loon pushes into the cultural side of it: why interviews like this should do more than trend, why major figures should speak more directly to the hustlers, how silence creates room for charlatans, and why information about business, leverage, and mindset can change lives when it’s actually passed down instead of hidden behind status. And yes, the episode deals directly with the hottest part of the conversation too: Jay-Z’s comments on battling, Kendrick’s Super Bowl moment, “Not Like Us,” and the Drake angle. Loon separates Kendrick deserving the opportunity from the question of what was allowed to happen on that stage, and whether Jay-Z’s wording, tone, and framing revealed more than he intended about how he really views Drake. Topics include: Jay-Z’s GQ interview reaction, Kendrick Lamar and the Super Bowl, Drake and the “Not Like Us” conversation, battle rap and whether the culture still protects it, offense vs defense, anger and envy in the game, why major interviews matter to hustlers, hidden business game in public conversations, podcast deal tricks, and why silence at the top can leave the next generation developing in the dark. Watch the full episode and let me know in the comments whether Jay-Z really stayed neutral — or whether the GQ interview quietly told a different story. 0:00 Opening — Why This Jay-Z Interview Matters 2:30 Jay-Z Speaks on Kendrick Lamar & Super Bowl 7:15 “Not Like Us” & The Cultural Impact 13:40 Drake Mention — Where the Tone Shifts 20:10 Was Jay-Z Really Neutral? 27:45 Battle Rap, Culture & Main Stage Debate 35:20 Offense vs Defense — Jay-Z’s Message 43:10 Envy, Anger & Disruption in the Game 51:30 Why These Interviews Matter for Hustlers 1:00:00 Final Breakdown — What Was Really Said Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    1 hr and 10 mins
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