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I'm Blown

I'm Blown

By: Atul S Nath + Siddarth Menon
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I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.Atul S Nath + Siddarth Menon Economics Marketing Marketing & Sales
Episodes
  • E15: Mini Episode: "I'm Blown" on the roads

    E15: Mini Episode: "I'm Blown" on the roads
    May 25 2026

    How Traffic Behaviors Reflect Cultural Differences. Atul & Sid chat about why people do what they do on the roads, including some crazy I'm Blown moments!
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    5 mins
  • E14: Why FREE Hits Different in India

    E14: Why FREE Hits Different in India
    May 19 2026

    Atul & Siddarth talk about how the Indian mindset drives the pursuit of value in every purchase, from negotiating prices to seeking freebies.

    In a culture deeply rooted in maximizing value, every purchase is an opportunity for negotiation and savvy decision-making. Whether it’s haggling at a local market or seeking the best deal online, Indians have a unique approach to spending. In this episode, we'll explore the mindset behind this phenomenon, why it matters, and how you can apply these insights to your understanding of buying habits.
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    24 mins
  • E13: Why take the World's Hardest Exam?!? - Part 2

    E13: Why take the World's Hardest Exam?!? - Part 2
    May 11 2026

    Why are millions chasing the toughest competitive exam in the world? The answer lies in prestige, permanence, and the quest for upward mobility.


    In India, the Railway entrance exam has become a phenomenon with approximately 30 million candidates vying for a spot. But why are so many people drawn to this exam, often considered one of the toughest in the world?


    In this episode, Sid & Atul delve into the various factors that motivate candidates to take on this challenge, from societal prestige to career stability.

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    17 mins
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