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Impact of Our Force Free Decision – The Damage You Can Do To Your Own Business

Impact of Our Force Free Decision – The Damage You Can Do To Your Own Business

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Summary

 Dog trainers spend a lot of time worrying about big issues that could damage their business - bad launches, slow enquiries or picking the wrong niche. Yet some of the most damaging things you do businesswise actually start quietly in your own head. In this episode, we talk about how our decision to only work with force free trainers was 100% right on paper, but still knocked our confidence, visibility, and momentum. How we went from “f**k yeah, this is brilliant” to doing the bare minimum, hiding behind excuses, and calling it strategy. We unpack what fight, flight and safety mode really look like in a dog business, how that shows up in your marketing and client delivery, and how we’re climbing back out of our rut by getting back to what we do best and actually being ourselves again. KEY TAKEAWAYS Not being yourself and holding true to your values is a huge mistake. There is nothing wrong with listening to the opinion of others, but when you start letting what people think govern how you act, it becomes toxic. Staying true to your values is essential. Once self-doubt creeps in often you stop taking action. You start to play small and try to stay below the radar. Or you enter a defensive fight the world mode. Both are mentally and emotionally exhausting and very bad for business. Regular self-reflection helps you to avoid this pitfall. If you are in a rut, use what Jo & Vicky share in this episode to climb back out. BEST MOMENTS “That feeling of being lost and not knowing what to do for the best, that paralyses your ability to show up in any way, shape, or form. That is how you can damage your own business.” “We fell off a cliff, and now we’ve climbed back to the top.” “There will always be fallout, no matter what decision you make.” “All of that's because I was listening to everybody else instead of owning my own space.” EPISODE RESOURCES Going 100% force free trainers’ episode - https://podcasts.apple.com/gb/podcast/owning-our-decisions-reflecting-on-a-challenging/id1727170978?i=1000736342020 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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