Episodes

  • Why the number of AAPI Latinos in the United States is growing

    Why the number of AAPI Latinos in the United States is growing
    May 28 2026
    Do you know any AAPI Latinos? Are you an AAPI Latino? From 2000 to 2022, the number of Asian American and Pacific Islander (AAPI) Latinos in the U.S. increased by 153%. That means it's growing at a faster rate than the overall Latino population. In this episode of In The Hyphen, Fernando Hurtado answers why that is. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins
  • Inside the wild world of quinceañeras in 2026

    Inside the wild world of quinceañeras in 2026
    May 22 2026
    What goes into a quinceañera in 2026? How much are parents spending on these lavish coming-of-age parties? And why do some quinceañera businesses put on Met Gala-esque fashion shows? In this episode of In The Hyphen, Fernando Hurtado goes inside the quinceañera industry. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins
  • How Michelle Obama helped Tajín conquer North America

    How Michelle Obama helped Tajín conquer North America
    May 14 2026
    Why are you seeing Tajín everywhere? In this episode of In The Hyphen, Fernando Hurtado explains the Mexican company's rise and the unlikely role Michelle Obama played in the chili powder's popularity. This video was originally published in 2025. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • Inside the world of mariachi tailors

    Inside the world of mariachi tailors
    May 7 2026
    In this episode of In The Hyphen, Fernando Hurtado takes us inside the world of traje de charro tailors, seamstresses and designers. He also meets the woman behind singer-songwriter Lupita Infante's album cover outfits. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
  • How Kim Kardashian helped Colombian fajas take over the United States

    How Kim Kardashian helped Colombian fajas take over the United States
    May 1 2026
    In this episode of In The Hyphen, Fernando Hurtado explains the role Kim Kardashian played in the Colombian faja empire. The United States is the top buyer of Colombian fajas, a type of specially made waist trainers that help women — and men — achieve the body of their dreams. How did the garment go from medical apparel to fan favorite in the United States? And what role does Kim Kardashian play in all of this? I talked to few people to get answers to those questions. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • The changing economics of swap meets

    The changing economics of swap meets
    Apr 23 2026
    Want to understand U.S. Latino culture and trends better than anybody else? Sign up for my free newsletter: https://inthehyphen.co/subscribe In this episode of In The Hyphen, Fernando Hurtado goes to a swap meet in Los Angeles to see how the industry has changed. The advent of online shopping, the pandemic and immigration enforcement operations have dealt a heavy blow to foot traffic, but there's a bigger factor affecting this specific swap meet, organizers of the marketplace say. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠TikTok⁠⁠⁠ ⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • Gentrification vs. GENTEfication: Does the difference matter?

    Gentrification vs. GENTEfication: Does the difference matter?
    Apr 16 2026
    Have you heard of "gentefication"? It's a cousin of gentrification and a term that some say applies to higher-income Latinos who move into low-income areas. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠TikTok⁠⁠⁠ ⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 mins
  • Welcome to Mariachi University, USA

    Welcome to Mariachi University, USA
    Apr 9 2026
    Would you get a master's in mariachi? In this episode of In The Hyphen, journalist Fernando Hurtado explores what's behind the mariachi ensembles at U.S. colleges and universities. Special thanks to all the interviewees for this piece: University of Texas at Austin: Prof. Greg Cavazos, Nathanael Lim, Emma Adams, Sydney Bejarano, Elián Villareal, Michael Edward Diaz-Santos UCLA: Jesús "Chuy" Guzmán, Enrique Rodriguez Gonzalez, Sarah Ward, Angie Trujillo, Andrew David Dela Peña Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠TikTok⁠⁠⁠ ⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 mins