Instagram Launches "Instants" - a New App for Low Pressure Content
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Instagram Launches "Instants" - a New App for Low Pressure Content
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Summary
The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?)
We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.
Instagram is rolling out a new app that's a mix of Snapchat and BeReal (Business Insider)
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