Insurance isn’t the back office of sustainability. It’s front and center
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Insurance isn’t the back office of sustainability. It’s front and center
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We spoke with Linda Freiner, Group Chief Sustainability Officer at Zurich Insurance Group, on the role of insurance in a world of increasing risk. What became clear is that insurance isn’t peripheral to sustainability. It is, in many ways, the operating system beneath it.
Insurance, after all, is about pricing the future. And right now, the future is anything but predictable.
Freiner frames insurance not as a brake on risk-taking, but as an enabler. Without it, businesses don’t launch, infrastructure doesn’t get built, and innovation doesn’t scale. Insurance is the social safety net that allows the economy to function — and, increasingly, to transform.
But here’s the catch: The model is under strain.
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