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What if the most powerful business strategy has nothing to do with strategy at all?

In this episode, Aimee Rickabus talks with Scott MacGregor — founder of The Outlier Project, publisher of Outlier Magazine, and 4x author — about why intentional relationship building is the one skill AI will never replace.

Scott shares:
- His "extra inch" philosophy that turns 5 seconds of effort into massive impact
- Why he ditched networking for friendship building (and what changed)
- How he uses his phone contacts as a personal CRM to remember what matters
- The Warren Buffett approach to relationships: slow, steady, outsized returns
- Why he's capping his community at 1,100 members — "scale can steal the soul"

Whether you're an entrepreneur feeling stuck in transactional relationships or a leader wanting to build deeper connections, this conversation will shift how you think about success, trust, and what people actually remember about you.

🔗 CONNECT WITH SCOTT MACGREGOR:
LinkedIn: https://www.linkedin.com/in/macgregorscott/
Instagram: @scottmacgregor_official
Outlier Magazine: https://www.outliermagazine.co
YouTube: @theoutlierproject

🔗 CONNECT WITH THE MANAGE HER:
Website: https://www.themanageher.com
Instagram: @themanageher
Full show notes: https://www.themanageher.com