For years, the rental management system sat at the center of every AV business. Every quote, confirmed order, and piece of gear lived there. It worked.

Projects have changed. A single client engagement can stretch across months of pre-production, creative development, and multiple sub-events before you ever build an order. Your rental management system can't track any of that.

Your CRM can.

https://www.trstimson.com/make-your-crm-the-single-source-of-truth/

Overstaffing is as big a problem as understaffing in our industry, and it's much harder to fix. The more people you have, the more work it always takes.

In this episode, I break down the three lies that keep your headcount too high: your pricing is fine, word of mouth works, and everybody's working hard so you must be busy. None of them hold up under scrutiny.

Listen now and learn why companies with six to nine people can outperform teams of 20 or 30, and how to change the self-talk that's inflating your overhead.

Visit trstimson.com for more resources.

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In the spring of 2001, I was forecasting Q3 and Q4. September was always our second-busiest month. I looked at the numbers and saw an empty calendar.

Forecasting gave us that head start. If you don't forecast, you don't get one.

This week's Monday Morning Drive walks through three windows into your business that tell you almost everything you need to know about what's coming.

https://www.trstimson.com/how-to-forecast-your-av-business/