Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?
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Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?
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For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work?
Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting’s big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms.
“ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.”
– Dan Granger (CEO & Founder, Oxford Road)