How To Write a Press Release for Your Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Press releases can help the startup gain exposure in the marketplace.

This helps recruit employees, find customers, and attract investors.

Founders can do this upon closing a round of funding.

Here are the steps to write a press release for your startup:

Start with a compelling headline that motivates the audience to read further.

Describe in the first paragraph the content you want every reader to have.

In most cases, this will be all that they read.

Create a standard paragraph explaining what the business does.

This can be reused in future releases.

Include quotes from the founder on the mission and values of the company.

Add visuals such as photos of the team.

Action pictures are more interesting than posed pictures.

Add links to the website and other relevant information.

Include enough information that a journalist can tie your press release to a current story.

Finally, add your contact details and include the name and phone number of someone the reader can contact for more information.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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Check out our other podcasts here: https://investorconnect.org/
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For Startups check out: https://tencapital.group/company-landing/
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In this episode of Investor Connect, we welcome John Kim, Managing Director at Aphelion Capital, a healthcare-focused venture firm investing in early and mid-stage medical device and digital health companies.

John shares Aphelion's evolution from an evergreen, medical-device-only strategy to a stronger focus on cardiovascular and brain health, including a mission-aligned fund built with the American Heart Association, alongside a smaller home health effort. He discusses how the firm became fully remote after COVID, enabling efficient sourcing and meetings with companies nationwide, and explains what he looks for in opportunities—especially reimbursement pathways, clinical need, capital requirements, and experienced teams.

John also covers founder traits tied to performance, improving sentiment around exits and acquisitions, how portfolio construction has shifted toward companies with stronger human data and commercial traction, the challenges of investing in standalone AI without defensibility.

Visit Aphelion Capital at www.aphelioncapital.net/

Reach out to at www.linkedin.com/in/john-kim-4316b318/, and on john@aphelioncap.com

________________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https:/_/tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Steps To Build an MVP

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Building an MVP is a part of almost every founder's work.

Here are the key steps to build an MVP.

Most founders build an MVP and then talk to users.

Instead, talk to users first and then build the MVP.

Take into account the users' feedback.

Release the initial MVP to a set of users as soon as possible.

Don't make it a major launch.

The purpose of the MVP is to start a conversation with customers.

Focus on speed to launch and time to feedback.

Meet users to ask about their experience.

Have them show you what they did with it.

Take the feedback and iterate on the MVP.

Create a new version and launch to a new cohort of users.

Limit the time you spend on the MVP to keep the project on schedule.

Reduce the scope of it in favor of reaching users for feedback.

Avoid overbuilding the MVP.

It's best to add to it incrementally as users give feedback.

Consider these steps in building your MVP.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.