Iowa’s Quiet Power in College Sports | Iowa Hawkeyes Basketball News
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Iowa’s Quiet Power in College Sports | Iowa Hawkeyes Basketball News
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Iowa’s “The Iowa Way” thrives amid chaos: stability, culture, and smart investment over flashy spending. While NIL upended college sports, Iowa’s long-tenured coaches and focus on fit—not fortune—have kept them competitive. Football’s Kirk Ferentz and basketball’s Ben McCollum are proving that building from within, with disciplined recruiting and defensive grit, can still deliver Elite Eight runs and championship-caliber consistency. The real test? How long Ferentz stays—because he’s not just surviving the new era… he’s shaping it.
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