Is there a right and wrong way to tell a story on social media? | Marc Gutman (2 of 5) cover art

Is there a right and wrong way to tell a story on social media? | Marc Gutman (2 of 5)

Is there a right and wrong way to tell a story on social media? | Marc Gutman (2 of 5)

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Summary

 Brand strategist Marc Gutman of Wild Story shares his framework for storytelling on social media, arguing that authenticity and specificity beat polish every time. He reveals why the best content creators treat social like a TV show — entertaining first, selling second.
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