JUST Branding cover art

JUST Branding

JUST Branding

By: JUST Branding - by Jacob Cass & Matt Davies
Listen for free

About this listen

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

ABOUT JACOB CASS

Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

ABOUT MATT DAVIES

Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

2020 justbranding Art
Episodes
  • S07.EP04 - Designers Don’t Build Brands with Kevin Finn

    S07.EP04 - Designers Don’t Build Brands with Kevin Finn
    Mar 13 2026

    In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry.

    Kevin argues that designers and agencies don’t build brands. Businesses do.

    Brands are not logos, identities, or positioning statements. They are the result of consistent delivery, earned trust, and meaning that accumulates over time in the minds of customers.

    In this conversation, we explore the difference between brand and branding, why many companies claim the title of brand far too early, and what role designers should actually play in the process.
    Show More Show Less
    58 mins
  • S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

    S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
    Feb 25 2026

    B2B rebrands do not fail because of the logo.

    They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure.

    In this episode with Martin Zarian of Factory39, we unpack the uncomfortable realities of branding inside complex organisations.

    If you work with complex B2B organisations or aspire to operate at board level, this conversation will sharpen how you think about brand as a financial asset, not a marketing layer.

    No fluff. No shiny case studies. Just the operational truth of what it really takes to make B2B branding work.
    Show More Show Less
    56 mins
  • S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe

    S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
    Feb 5 2026

    We’re joined by Nikkia Adolphe, Chief Innovation Officer at BrandSavor, to unpack the role PR plays in turning brand strategy into something people actually see, trust, and believe.

    With over 15 years leading communications and PR strategy for global brands like Amazon, Meta, and Ryder, Nikkia has worked at the sharp end of branding. Where positioning meets public perception. Where reputation is built or quietly eroded. And where strategy either earns attention or disappears.
    Show More Show Less
    40 mins
No reviews yet