Jim Henson Company veteran ALEX ROCKWELL on her journey and today's kids' content market
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Jim Henson Company veteran ALEX ROCKWELL on her journey and today's kids' content market
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Alex Rockwell, Jim Henson's long-time right-hand woman, talks kids' content in today's animation landscape. From her experience wrangling muppets to her work on beloved kids' shows like Slumberkins and Word Party, Alex has gotten to grips with kids' content in just about every format. Tune in to find out how to identify your audience, how to find the "sticky things" that create confidence in the room when pitching, and how content trends are changing to accommodate the stark issues facing kids today.
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