Jo Chidley - Challenging the status quo in personal care and packaging
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In this latest episode of our “Whit Ye Daein” podcast, Wilma is joined by the beauty and personal care industry pioneer Jo Chidley. Jo co-founded Beauty Kitchen with her husband Stuart raising the bar for the entire industry through their mission to create the most effective, natural, sustainable and circular beauty products in the world.
The dynamic pair have since gone on to support other global players to improve their sustainability including through certifications such as B corp and cradle to cradle. They have now created a further business Reposit, a packaging as a service model currently being scaled with major industry players such as Unilever and M&S.
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