What does practical AI adoption actually look like inside a growing enterprise software company?

In this episode of the Growth Elevated Leadership Podcast, Julian Castelli sits down with John Peebles, CEO of Administrate, to explore how a former AI skeptic found real business value in Claude Code, agentic coding, and internal workflow automation.

John shares how Administrate’s enterprise onboarding process became increasingly complex as the company moved toward larger customers. With project managers, solution consultants, legacy systems, manual configuration, and “wild spreadsheets” all part of the process, implementation work had become slow, repetitive, and difficult to scale.

Rather than starting with a flashy AI product feature, John focused on a painful internal bottleneck. Using AI, his team helped turn complex configuration decisions into a structured, reviewable workflow that could import setup data in about 30 seconds.

This is a grounded conversation about where AI can create real operational leverage: not by chasing trends, but by solving the manual work teams already know is holding them back.

🔑Key takeaways:

• Why John was initially skeptical of AI

• How Claude Code changed his perspective

• Why coding is powerful because it can be tested

• How internal AI automation can improve speed, quality, and customer experience

• Why CEOs should start with practical workflows before chasing AI hype

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