Jonas Berggren - Transcom - What Makes Customers Love A Brand?

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Jonas Berggren - Transcom - What Makes Customers Love A Brand?

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What makes a customer love a brand?

It is a simple question, but it quickly becomes complicated. People often reach for the obvious examples. Apple customers lining up overnight for the latest iPhone. Harry Potter fans queuing in costume outside bookshops. Lego fans who pass their love of the brand from one generation to the next.

Jonas Berggren, Chief Client Officer EMEA at Transcom, explores this question. What connects the best brands with customers and building a relationship that can last for many years?

https://www.linkedin.com/in/jonasberggren2/

https://www.transcom.com/

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