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What happens when two creators turn chaos into content… and accidentally build a movement?

In this episode of The Riley Black Project, we sit down with Kim & Garrett to talk about their journey building a brand through live content, community, and a little bit of “figure it out as we go” energy.

From late-night prep sessions and sweaty live streams… to launching their Loot Box subscription and hosting their own maker conference (Jamboree) — this episode is packed with real moments, lessons, and laughs.

We dive into:

• The reality of going live (and what happens when things go wrong)
• Why perfection is overrated and authenticity wins
• How Test Cut Tuesday became a powerful content engine
• The behind-the-scenes of launching their Loot Box subscription
• Turning ideas into recurring revenue streams
• The importance of community in growing your brand
• What creators actually struggle with (and don’t talk about)
• Building a hands-on event experience with their Jamboree conference
• Why “just wing it” sometimes works better than overplanning

Plus… we get into the funny moments, the real struggles, and the mindset it takes to keep showing up consistently.

If you’re a maker, content creator, or small business owner, this episode is a blueprint for building something people actually want to be part of.

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