In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable.

What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere.

Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way.

In this episode, we cover:

• The build of Beauty Works from an £8,000 Rolex watch sale
• Business growth through hair salons
• Facing stereotypes against the beauty industry
• Behind the Molly-Mae partnership
• The story of the Beauty Works sell
• Launching her new business, Killa Brush

If you’re a founder with an idea mixed with grit and determination, this episode is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Penelope Cheshire, Founder of Beauty Works

05:35 Beginning of Beauty Works

06:38 Selling My Partners Rolex to Start

11:17 First Big Retail Order

18:42 Rejected by Investors

23:47 Creating a Premium Positioning

29:28 Behind The Molly Mae Partnership

35:49 Leadership & Letting Go

47:38 The Truth Behind Leaving Beauty Works

57:57 Private Equity Reality Check

01:01:37 Starting Killa Brush

01:12:12 Sharing Entrepreneurship Truths

01:15:40 Rocket Round

01:22:57 Final Advice & Wrap

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PENELOPE

Penelope’s Instagram: https://www.instagram.com/penelopecheshire/

Killa Brush: https://www.instagram.com/killabrushofficial/

Killa Brush Website: www.killabrush.com

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.

She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.

In this episode, we cover:

• How Hanushka transitioned from Law to luxury retail
• Building luxury handbag retailer, Selier
• Behind the Jane Birkin auction
• Effectively growing a business through social media
• Benefits of the Sellier x Flannels partnership
• What people are getting wrong about entrepreneurship
• Introducing JUICE and taboos around feminine hygiene

Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Hanushka

03:24 Building Sellier

09:10 Creating Virality on Social

14:12 Behind The Jane Birkin Auction

20:50 Viral Marketing Playbook

25:21 Behind The Flannels Partnership Expansion

28:00 Navigating Motherhood & Ambition

31:25 Introducing JUICE

33:09 Handling Business Criticism

37:58 Redefining Success

40:18 Embrace The Cringe

41:22 Rocket Round Advice

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW HANUSHKA

Hanushka’s Instagram: https://www.instagram.com/hanushkaa/

Sellier: https://www.instagram.com/sellierknightsbridge/

JUICE: https://www.instagram.com/wearejuicers/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it.

We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear.

In this episode, we cover:

• How Sophia & Cinzia built their online following
• Launching The Girls Bathroom
• Building up to the live tour
• The realities behind launching rooms
• Why Sophia & Cinzia decided to build a team of women
• A Greek lunch moment

Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Sophia & Cinzia

01:12 Where It All Began

07:17 Launching Their YouTube Channel

13:19 How They Got Management

20:14 Naming The Girls Bathroom

22:22 Growth Through Lockdown

24:07 Behind Recording The Girls Bathroom

25:41 Behind The Live Tour

30:03 Building The Vision For rooms

34:53 Building An All Female Team

37:14 Navigating Rooms Critique

40:45 Backing Themselves On The Jelly Vase

44:55 Co-Founders and Friendship

47:34 Future Plans for rooms

49:32 Rocket Round

58:29 A Greek Lunch Moment

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SOPHIA & CINZIA

The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/

Sophia: https://www.instagram.com/sophiatuxford/

Cinzia: https://www.instagram.com/cinziabayliszullo/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.

Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.

In this episode, we cover:

• Building a career and brand foundation from scratch
• Knowing which advice to take and which to ignore
• Creating the Little Moons brand identity
• Managing explosive growth with effect
• Bringing in investment without losing the soul of your brand

If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.

We Are Ladies Who Launch!

CHAPTERS

00:00:00 Introduction and Little Moons as a Family Favorite

00:03:08 The Inspiration Behind Starting Little Moons

00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing

00:12:33 How Vivien's Finance Career Helped Launch the Business

00:14:40 Launching Little Moons

00:16:07 Building the Brand; From White Label to Little Moons

00:19:31 Founding the Business as Siblings

00:23:02 Breaking Into First Major Retail Partnerships

00:28:38 The Viral TikTok Moment and Managing Sudden Demand

00:34:13 Amplifying Virality and Managing Retail Logistics

00:37:07 Business Scaling Challenges

00:41:07 Bringing in Private Equity and a New CEO after 12 Years

00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey

00:47:27 The Complexities of International Expansion to 38 Countries

00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits

00:58:37 Advice for New Founders

01:07:38 Celebrating Success and Vivien's Gratitude

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory

FOLLOW VIVIEN & LITTLE MOONS

Vivien’s Instagram: https://www.instagram.com/thevivienwong/

Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/

Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.

In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.

In this episode, we cover:

• How Space NK planned and executed the viral Miami Summer Trip
• Building the perfect guestlist
• Selecting and integrating brand partnerships
• Myth-busting the influencer trip rumors
• Measurement and impact metrics

We Are Ladies Who Launch!

CHAPTERS

00:00 The Space NK Miami Trip That Went Viral

01:59 Setting Campaign Goals

03:26 Selecting The Guest List

07:41 Myth Busting The Trip

10:01 Partner Brands And Activations

17:00 Creative Freedom Vs KPIs

24:30 Measuring Success With EMV

28:58 EMV Vs Sales

30:07 Top Brands And Halo Moments

31:28 Addressing Media Backlash

33:52 Space NK’s PR Team

37:00 Next Years Campaign Plans

43:14 Beauty Is Democratic

48:12 What To Repeat & Refine

50:44 PR Campaign Do’s & Don’ts

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW JINI

Instagram: https://www.instagram.com/jinisanassy/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.

From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.

In this episode, we cover:

• Why Federika built the Luxury Mum Guide from scratch
• The support system mums actually need
• Who you are before kids vs. the woman you become after
• Curating the world's best family-friendly experiences for luxury-minded mums
• Where Federika is taking the Luxury Mum Guide next
• Why maternity fashion is broken and what needs to change

We Are Ladies Who Launch!

CHAPTERS

00:00 Sunday Launch Intro

00:57 Using Motherhood To Fuel Ambition

02:29 Why The Mum Guide Was Needed

06:03 Identity Shift and Work

16:22 From Social Posts to Events

19:31 Family-Friendly Venues In London

21:11 Journey of the Luxury Mum Event Breakthrough

24:01 Scaling Events and Brands

28:03 Dream Collabs and Future Plans

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW FEDERIKA

Instagram: https://www.instagram.com/luxurymumguide_/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.

In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage.

From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts.

In this episode, we cover:

• Why Lucy Said No To Virality
• The Power of Building Slow
• Growing the Never Fully Dressed Community
• When & How To Build Your Team
• Surviving COVID As A Fashion Brand
• Building Without Investment
• 
  

If you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Lucy Aylen

02:51 Never Fully Dressed Anti Viral Strategy

07:52 Bootstrapped Ownership

13:51 Building Through Customer Feedback

20:10 Inclusivity and Sizing In Fashion

29:11 Community Loyalty Lessons

32:27 Small Team Big Energy

33:38 Founder Role Evolution

37:31 Motherhood and Boundaries

39:50 Detaching From Business Drama

45:19 Brand Identity to New Venture

50:05 Advice for New Founders

55:46 Work Life Blend Choices

59:05 The Beyonce Topshop Moment

01:00:03 Family First Routines

01:04:46 Mum As Mentor

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory

FOLLOW LUCY

Instagram: https://www.instagram.com/lucyaylen7/

NFD Instagram: https://www.instagram.com/neverfullydressed/

NFD TikTok: https://www.tiktok.com/@neverfullydressed

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table.

Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise.

We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype.

In this episode, we cover:

• How Sarah broke into the fashion industry and navigated her way to the top
• Building credibility and authority in a saturated, competitive space
• Beauty product red flags and the trends shaping the industry right now
• The journey of writing a book and what it teaches you about your own voice
• Beauty product guidance for pregnant women and women with cancer
• Myth busting beauty perfection standards

If you're building a career in a crowded space and trying to figure out how to stand out this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Sarah Jossel

07:02 Making the Fashion to Beauty Shift

11:34 Building Credibility in your Career

29:07 Beauty Trend Red Flags

31:18 Smart Spending on Beauty Trends

34:54 Beauty and Confidence

39:07 The Journey of Writing a Book

42:59 Approach to Functional Makeup

45:12 Filters and Fake Realities

47:24 Finding Your Voice

53:13 Clean Beauty Marketing Myths

56:52 Clearing Up Clean Beauty Confusion

59:36 Pregnancy and Cancer Beauty Product Guidance

01:03:36 Pressures of Perfection Myth

01:13:33 Consistency Over Noise

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SARAH

Instagram: https://www.instagram.com/sarahjossel/

TikTok: https://www.tiktok.com/@sarah_jossel

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.