Episodes

  • 157. Legacy, Land, and Letting Go with Brent Turner

    157. Legacy, Land, and Letting Go with Brent Turner
    May 26 2026
    In this week’s episode, I’m sitting down with Brent Turner, founder of Agri-Generational and author of Piece of Land, for a conversation that I honestly think every farm and ranch family needs to hear. We dive into the realities of succession planning, why so many families avoid these conversations, and what’s actually at stake when there’s no clear plan in place. Brent shares how his background in financial planning and decades of working alongside agricultural families led him to focus exclusively on helping farms and ranches navigate transition, continuity, and legacy. We also talk about the emotional side of succession, the different “hats” operators wear inside a business, and why the role of “chief wisdom officer” may be one of the most important positions in a family operation. More than anything, this episode is about building something that lasts, empowering the next generation, and making sure the future of your operation is determined by design instead of default. Whether you’re actively involved in succession conversations or hoping to create something different for your own family one day, this episode is packed with perspective and practical takeaways.Be sure to subscribe/follow the show so you never miss an episode!Connect with BrentVisit the Agri-Generational websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Agri-Generational QuizPeace of Land by Brent TurnerLonesome Dove by Larry McMurtryJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Click below to check out open jobs on Of The West.Open Jobs on Of The West
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    42 mins
  • 156. Girl Talk: Life, Kids, and Fashion with Rachel Joi McGinn

    156. Girl Talk: Life, Kids, and Fashion with Rachel Joi McGinn
    May 19 2026
    I’m so excited for this week’s episode! I’m sitting down with my friend Rachel McGinn, who many of you probably know online as Rachel Joi. Rachel was truly one of the original creators sharing Western fashion online in the early days of Instagram, and in this conversation, we talk about how much life has changed since then.From fashion and content creation to motherhood, ranch life, music, and silversmithing, Rachel shares what it has looked like to evolve through completely different seasons of life while still staying true to herself. We also talk about confidence, identity, creativity, and the reality that sometimes growth means letting go of old versions of yourself in order to step fully into the life you’ve prayed for.Rachel also shares how she taught herself silversmithing through YouTube and online maker communities after becoming a mom of four, and why continuing to chase your own passions alongside parenthood matters. This episode is an honest conversation about reinvention, perspective, and learning to embrace the season of life you’re in rather than constantly looking backward.Be sure to subscribe/follow the show so you never miss an episode!Connect with Rachel:Visit her websiteFollow on Instagram @racheljoiConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 21. How To Cultivate Confidence with Lindsay BranquinhoBe A Maker SchoolWalk Up Songs Spotify PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Click below to check out open jobs on Of The West.Open Jobs on Of The West
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    34 mins
  • 155. What It Takes to Be a Superior Rep with Sidney Schmidt

    155. What It Takes to Be a Superior Rep with Sidney Schmidt
    May 12 2026
    In this week’s episode, I’m sitting down with Sidney Schmidt, a Superior Livestock Auction representative, to talk about what it really looks like to build a career in cattle marketing from the ground up. Sidney shares his journey from growing up around cattle to working in feedyards and eventually stepping into a role with Superior, where he built his book of business through relationships, trust, and years of industry experience. Superior is one of our Unlimited Hiring partners here at Of The West, and this is exactly the kind of partnership I love because it connects the right people with the right opportunities in our industry.We also dive into the realities of earning trust in the cattle industry, balancing the needs of both buyers and sellers, and why humility and consistency matter more than any sales pitch. From lessons learned the hard way to the importance of long-term relationships and reputation, this conversation is a powerful reminder that in agriculture, people do business with people, and how you show up every day matters. If you’ve ever been curious about a career with Superior, whether as a rep or working within one of their offices, this episode gives you a real look at what that path can look like.Be sure to subscribe/follow the show so you never miss an episode!Connect with Superior Livestock Auction:Visit the websiteFollow on Instagram @superiorlivestockFollow on YouTube @superiorlivestockauctionConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Of The West Unlimited + Concierge Jobs Of The WestWhen a Man’s a Man by Harold Bell WrightJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Click below to check out open jobs on Of The West.Open Jobs on Of The West
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    42 mins
  • 154. Sewn in the USA: The Ida Mae Home Story with Kristin Kiseljack

    154. Sewn in the USA: The Ida Mae Home Story with Kristin Kiseljack
    May 5 2026
    In this week’s episode, I’m sitting down with Kristin Kiseljack, founder of Ida Mae Home, to talk about her journey from corporate retail buyer to building a business rooted in heritage, creativity, and American manufacturing. Kristin shares how she got her start working in global retail and import production, and how the challenges of that industry ultimately led her to bring production back to Texas. We talk about what it really looks like to build a product-based business, from managing supply chain chaos to trusting your instincts when creating something new.We also dive into the creative side of the business, including where she finds inspiration and how trends start. This conversation is all about building something meaningful, staying adaptable, and creating products that connect with people on a deeper level.Be sure to subscribe/follow the show so you never miss an episode!Connect with Kristin:Visit Ida Mae HomeFollow on Instagram @idamaehomeConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Tony LamaSavannah 7’sMaverick Fine Western WearTeskey’sCavender’sDillard’sJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Click below to check out open jobs on Of The West.Open Jobs on Of The West
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    33 mins
  • 153. Verification, Value, and the Future of Beef Production, with Leann Saunders

    153. Verification, Value, and the Future of Beef Production, with Leann Saunders
    Apr 28 2026

    In this week’s episode, I’m sitting down with Leann Saunders, president of Where Food Comes From. We talk about something that impacts every single one of us in agriculture, whether we realize it or not: third-party verification.

    Leann has seen the beef industry from every angle, from working on the buyer side with McDonald's to building one of the earliest USDA process verified programs, and now working directly with producers across the country. We break down what verification actually means, why it matters, and how it connects ranchers, consumers, and the entire food supply chain.

    We also talk about what this looks like from the actual verification process to the financial return, and why this isn’t about changing your operation but validating what you’re already doing. From direct-to-consumer brands to global export markets, this conversation really highlights where the industry is headed and why building trust with consumers is only going to become more important moving forward.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Leann:

    • Visit Where Food Comes From
    • Call (866) 395-5883

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Resources & Links:

    • 2026 Power of Meat Study (Ann-Marie Roerink)
    • The Nightingale by Kristin Hannah
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Mentioned in this episode:

    Click below to check out open jobs on Of The West.

    Open Jobs on Of The West
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    37 mins
  • 152. From Self-Taught to Stardom with Shannon "Mud" Lowery

    152. From Self-Taught to Stardom with Shannon "Mud" Lowery
    Apr 21 2026
    This week, I’m sitting down with Shannon “Mud” Lowery, the artist and founder behind Mud Lowery jewelry. We talk about how he built his business completely self-taught, starting with a need to support his roping lifestyle and turning it into one of the most recognizable names in Western jewelry. From those early days of figuring things out to having his pieces worn by some of the biggest names in country music, this conversation is a real look at what it takes to grow something from the ground up.We also get into the realities behind the business, including rising silver costs, navigating creativity versus commercial demand, and what it looks like to stay true to your work in an industry that can be quick to copy. More than anything, this episode is about values, building something with integrity, and keeping your priorities straight, because at the end of the day, success doesn’t mean much if it comes at the expense of the people who matter most.Be sure to subscribe/follow the show so you never miss an episode!Connect with Shannon “Mud” Lowery:Follow on Instagram @mudloweryFollow on Facebook @mudloweryFollow on TikTok @mudloweryVisit his websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 137. Someone Copied You, Now What? With Attorney at Law, Andrea SagerHow I Built This with Guy RazJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Click below to check out open jobs on Of The West.Open Jobs on Of The West
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    44 mins
  • 151. Finding Your God-Given Purpose in Life and Business with Shelby Clement

    151. Finding Your God-Given Purpose in Life and Business with Shelby Clement
    Apr 14 2026
    This week, I’m sitting down with Shelby Clement, and I think this conversation will resonate with so many of you. Shelby built a social media agency from the ground up after walking away from corporate, and we talk about what it actually looks like to chase something bigger that’s been placed on your heart. From taking that leap of faith to navigating growth, burnout, and boundaries, she shares the real, unfiltered version of building a business and life that aligns with your purpose.We also get into the realities of social media, how it can either serve you or completely consume you, and the moment Shelby hit a breaking point that changed everything. We talk about health, autoimmune struggles, and how those challenges can actually become part of your purpose. This episode is equal parts motivating and grounding, and a reminder that you get one life, so you might as well go after what you’re meant to do.Be sure to subscribe/follow the show so you never miss an episode!Connect with Shelby:Follow on Instagram @itsshelbyclementVisit her websiteListen to her podcast, Shelby ClementConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Shop NUUDS Code: SHELBY12969Shelby Clement: Episode 150. How Jessie Jarvis Built a Faith-Driven BusinessJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Click below to check out open jobs on Of The West.Open Jobs on Of The West
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    47 mins
  • 150. How Ranchbot Is Transforming Livestock Water Monitoring with Andrew Coppin

    150. How Ranchbot Is Transforming Livestock Water Monitoring with Andrew Coppin
    Apr 7 2026

    This week I’m sitting down with Andrew Coppin, co-founder and CEO of Ranchbot, to talk about how technology is transforming one of the most fundamental challenges in ranching: water management. Andrew grew up in remote Australia and spent years checking wells, pumps, and pipelines, only to later build a company that eliminates that exact inefficiency. We dive into how Ranchbot is helping producers monitor water systems in real time, reduce unnecessary labor, and make better decisions without constantly driving across their operations.

    Andrew shares his perspective on the differences between Australian and American ranching, what it takes to build technology producers actually trust, and how simple, reliable tools can completely change the day-to-day reality of running an operation.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Andrew:

    • Visit Ranchbot
    • Follow Ranchbot on Facebook @ranchbottech
    • Follow Ranchbot on Instagram @ranchbot

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Resources & Links:

    • Ranchbot
    • CattleCon
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Mentioned in this episode:

    Click below to check out open jobs on Of The West.

    Open Jobs on Of The West
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    42 mins