In this episode of Love Living Local 315, we sit down with Utica native Jordan Johnson, a single father, entrepreneur, music producer, and newly published author who’s all about turning life’s challenges into fuel. Jordan shares how this current season of his life feels like a culmination of everything he’s been through, from early struggles to building something meaningful for himself and his family. It’s a conversation rooted in reflection, growth, and the idea that sometimes the toughest seasons are what shape you the most.

We get into real conversations around parenting, mindset and what it means to lead by example. Jordan opens up about raising two teenage boys, learning how to communicate and realizing that kids are always watching. The discussion naturally flows into self-talk, discipline and how easy it is to get stuck in your own head. But Jordan keeps bringing it back to perspective. No matter what you’re going through, there’s always a way to flip it and find something positive to build from.

On top of that, Jordan dives into his journey as an author and business owner, from writing his book Turning the Tables from Negative Thinking to Positive Living to running his mobile detailing business here in the 315. His message is simple but powerful. You don’t need to have everything figured out. You just need to keep moving, stay coachable and believe that your next win is on the way.

We Talk About:
• Why reflection and quiet time are key to growth and self-awareness
• Lessons from being a young father and raising two teenage boys
• How negative self-talk holds people back and how to break it
• The story behind his book and the message of turning setbacks into wins
• Building a business locally and what makes Utica a unique place to grow

This one is real, relatable, and packed with perspective. If you’ve ever felt stuck or unsure of your next move, this conversation will hit home.

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Welcome & Introduction
(1:00) - What Season is Jordan Most Proud Of
(2:30) - Daily Reflection & Silence
(4:30) - Lessons From Parenting
(7:05) - Kids Are Always Watching
(8:25) - Maturing as a Dad
(10:00) - The Leader Doesn't Always Know
(14:00) - Allowing Your Kids to Learn From Mistakes
(17:00) - Eliminating Negative Self Talk
(19:30) - Becoming an Author
(22:30) - There's Always Room For Positivity
(24:15) - Perspective
(25:45) - Auto Detailing Business
(28:20) - Patterns Observed
(31:50) - Who the Book is For
(35:20) - Emotions & Being Coachable
(45:50) - Rapid Fire Questions

---
Jordan Johnson's Links:
FB - https://www.facebook.com/JDubthegenius
IG - https://www.instagram.com/Jdubthegenius
Detailing FB - https://www.facebook.com/profile.php?id=61558813994621
YouTube - https://www.youtube.com/@JDubthegenius

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org

In this episode, we sit down with Melquea Smith, an award-winning children’s book illustrator from Syracuse and the creative force behind PrettyKittyPaintings. From discovering art online at a young age to turning it into a full-time career, Melquea shares what it really takes to break into the world of children’s publishing. She pulls back the curtain on an industry that can feel like a “secret society,” explaining how she found her lane, built her skillset, and learned to tell powerful stories through illustration.

We dive into the artistry behind children’s books in a way most people never think about. Melquea explains how every detail matters, from color choices that shape emotion to subtle techniques that guide a reader to turn the page. What looks simple on the surface is actually the result of months or even years of work, layered with intention, psychology, and storytelling. She also shares the realities of the business side, including how illustrators get paid, how long projects really take, and why you have to truly love the work to stay in it.

Beyond books, Melquea is building something bigger. Through her clip art subscription, she’s helping educators, creators, and authors access diverse, joyful imagery that reflects the real world. At the heart of everything she does is a mission to normalize and celebrate representation, creativity, and self-expression. This conversation is thoughtful, eye-opening, and full of perspective for anyone who’s ever underestimated what goes into a children’s book.

We Discuss:
• How Melquea found her path into children’s book illustration and what it takes to break in
• The hidden complexity behind picture books and why “simple” is actually very hard
• The business side of illustration, including timelines, payments, and royalties
• How art influences emotion through color, composition, and storytelling techniques
• Her clip art membership and mission to bring more diversity and representation into creative spaces

This one will completely change the way you look at children’s books—and might just inspire you to create something of your own.

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Welcome & Introduction
(1:00) - Getting Started in Illustration
(5:00) - Sequential Storytelling
(6:30) - Learning the Industry
(7:30) - Cannot Exist Without Creating
(8:25) - Relationship with Author
(11:15) - Project Criteria
(15:30) - Structure of Deals
(19:40) - Business Mind vs. Artistic Heart
(21:15) - Amount of Time Per Book
(24:30) - Insider Secrets & Strategy
(28:30) - Melquea's Style & Personal Elements
(31:00) - Thoughts on AI
(35:30) - Clipart Membership
(40:45) - Rapid Fire Questions


---
Melquea Smith's Links:
Website - https://www.prettykittypaintings.com
IG - https://www.instagram.com/prettykittypaintings
Linkedin - https://www.linkedin.com/in/melqueasmith
YouTube - https://www.youtube.com/@PrettyKittyPaintings

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org

In this episode of Love Living Local 315, we sit down with Dave Casullo and Dan Williams for a real, wide-ranging conversation centered around leadership, community, and pride in where you’re from. Dave shares perspective from his work with Daneli Partners, along with his deep passion for Little Falls. He talks about why he believes in the city and how strong leadership plays a role in helping small communities grow and stay relevant.

Dan brings that same energy for his own corner of the 315. He talks about his connection to Deansboro and his experience building and operating businesses while staying rooted locally. Through his work, including Blueberry Brook Farm Resort, he shares how time in nature can be genuinely restorative. Stepping away, changing your environment, and getting offsite can bring clarity, reset your mindset, and ultimately make you better in both business and life.

This episode is not about hype or quick wins. It is about showing up, leading by example and caring about the places you are building in. Dave and Dan offer two different perspectives, but they share a belief that there is real opportunity in the 315 for people who are willing to put in the time and effort.

We Cover:
• Dave's approach to leadership and his passion for Little Falls
• Dan's connection to Deansboro and his experience building businesses locally
• The importance of pride, ownership, and consistency in your community
• How leadership shows up in small towns and why it matters
• Why the future of the 315 depends on people who choose to build where they are

This conversation is a reminder that the 315 is what you make of it. Opportunity exists here, but it depends on people who are willing to lead and stay invested. Dave and Dan are both doing that in their own ways, and it shows how much impact can come from building something right where you are.

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Welcome & Introduction
(1:30) - Blueberry Brook Origins
(4:00) - Why Start Daneli & Little Falls
(6:00) - Passion For Inspiring Leaders
(6:45) - Dave & Dan's Collaboration
(9:15) - Where Does Daneli Fit?
(13:20) - Deansboro Dan
(14:40) - Rural Healthcare Narrative
(17:40) - Nurturing Visionary Leadership Locally
(22:00) - AI & Reconnecting with Nature
(26:15) - Healing with Nature
(30:00) - Presence & Energy
(35:45) - Setbacks vs. Failure
(37:30) - Work on You & Leading by Example
(38:30) - Work with Hamilton College
(46:00) - Maximizing Time & Priorities



---
Dave Casullo's Links:
Website - https://danelipartners.com
Linkedin - https://www.linkedin.com/company/daneli-partners
IG - https://www.instagram.com/danelipartners
FB - https://www.facebook.com/DaneliPartners

Dan William's Links:
Website - https://blueberrybrookfarmresort.com
IG - https://www.instagram.com/blueberrybrookfarm
FB - https://www.facebook.com/dan.williams.720682

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org

In this episode we sit down with Sal Longo, self-made entrepreneur, founder of Northern Safety, CEO of Zing Green Safety Products and the driving force behind several of the Mohawk Valley’s most talked-about hospitality destinations. From starting out selling safety products out of the back of his car to building a global company over nearly four decades. Sal shares the lessons he learned along the way about leadership, grit and surrounding yourself with the right people. His story is a reminder that success rarely comes from talent alone, it comes from persistence, trust and a willingness to outwork the competition.

We also dive into what happened after Sal sold Northern Safety and realized retirement wasn’t exactly his style. That realization sparked a new chapter filled with ventures across the region. From launching Zing Green Safety Products, a company focused on sustainable safety gear, to developing beloved local hospitality spots like Rocky’s, Roman’s, Tito's, Kuyahoora Resort & Stonebridge. Sal talks about the challenges of entering the restaurant world, rebuilding Valley View, and why creating experiences for the community has become such an important part of his work.

At its core, this conversation is about building things that last. Whether that’s a business, a team or a community. Sal shares what leadership means to him today, why he believes trust and hard work still win in the long run and why he’s proud to keep investing in the Mohawk Valley.

In this episode, we talk about:
• How Sal built Northern Safety from his trunk to a global company
• Why leadership, trust and team culture are the keys to scaling a business
• Launching Zing Green Safety Products and focusing on sustainable manufacturing
• The story behind Rocky’s, Roman’s, Tito’s, Stonebridge and investing in local hospitality
• Why Sal believes Utica is on the rise

If you enjoy stories about entrepreneurship, reinvention and local pride, this episode is packed with perspective from someone who’s spent a lifetime building things right here in the 315.

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Welcome & Introduction
(1:40) - Scaling Northern Safety & Hands on CEO
(4:00) - Surround Yourself with People You Like
(5:10) - Becoming a Better Leader
(7:25) - Sharing the Power & Trust
(8:30) - Retiring For 10 Months
(9:30) - Never Going Into Hospitality...
(10:30) - Finding & Growing ZING Green Safety Products
(14:45) - Sustainable Safety Products
(17:30) - Continuing to Get Better & Legacy
(20:45) - Getting Into the Hospitality Space
(23:35) - Biggest Surprise in the Restaurant Business
(26:10) - Transforming Valley View
(29:00) - Variety of Menu Options
(33:00) - Stonebridge Golf & Country Club
(34:15) - Rapid Fire Questions


---
Sal Longo's Links:
Zing - https://www.zinggreenproducts.com
Roman's - https://romansvalleyview.com
Rocky's - https://rockysonthelake.com
Tito's Tavern - https://titosvalleyview.com
Kuyahoora Resort - https://www.kuyahooraresort.com
Stonebridge Golf & Country Club - https://stonebridgegolfandbanquet.com

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org

In this episode we sit down with Ujj Rai, social entrepreneur, community builder and founder of both Muju International Groceries and Nyano. This is one of those conversations that makes you stop and think about what business is really for.

From growing up in Nepal as a pastor’s kid to studying at Harvard and now building companies right here in Utica, Ujj shares how his entire philosophy centers on one thing: fall in love with the problem. For him, business isn’t about chasing profit, it’s about solving real social challenges in sustainable ways.

We dive deep into Nyano, his wellness tech platform that uses your phone’s camera to scan your vitals, no $400 wearable required. While making emotional and physical check-ins simple, accessible and stress-free. But this episode goes far beyond tech. Ujj opens up about why he chose Utica, why creating your own table is more powerful than fighting for a seat at someone else’s and how Muju has evolved into a community hub where cultures connect and stories are shared.

This one is thoughtful, inspiring and packed with perspective. From redefining the American Dream to rethinking what success really means. If you care about entrepreneurship, community, mental health or building something bigger than yourself, this conversation will stick with you.

We Cover:
• What it really means to be a “social entrepreneur”
• How Nyano is making health tracking accessible to everyone
• Why you shouldn’t wait for a seat at the table, build your own
• Turning Muju into a space for culture, food and connection
• Falling in love with the problem instead of chasing the money

Utica is very lucky to have Ujj.

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Welcome & Introduction
(0:45) - Social Entrepreneurship
(5:00) - Understanding the Problem
(5:30) - Working at Mohawk Valley SBDC
(8:15) - SBDC Services
(10:45) - Celebrating the Success of Others
(11:50) - Creating Your Own Seat
(13:45) - Alternative to $400 Watches
(14:40) - Building the NYANO Tech
(16:45) - Simple Way to Take Care of Yourself
(19:00) - Emojis & Foods
(21:40) - Local Storage Only
(24:45) - Subscription Cost
(26:15) - Social Element
(33:00) - Taking Care of Loved Ones
(37:15) - Evolution of Muju
(43:00) - Winning Together & Abundance
(45:30) - How Nyano Measures
(47:45) - Rapid Fire Questions


---
Ujj Rai's Links:
FB - https://www.facebook.com/ujjwal.rai.9
Linkedin - https://www.linkedin.com/in/ujj-rai-884475256
Nyano Website - https://nyano.life
Nyano IG - https://www.instagram.com
Nyano Linkedin - https://www.linkedin.com/company/nyanolife
Muju FB - https://www.facebook.com/1310MujuGoLLC
Muju IG - https://www.instagram.com/muju_store1

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org

In this episode of Love Living Local 315, we sit down with Chef Tim Hardiman, founder of Hardiman Hospitality, co-founder of Tailor and the Cook and host of The Hospitalitarian Podcast for a conversation that goes way beyond what’s on the plate. Tim shares how being born into the restaurant world shaped his path, and how his son’s early food allergies completely transformed the way he thinks about sourcing, cooking, and feeding people. What started as a personal shift at home turned into a farm-to-table movement that helped change the way our entire region looks at food.

We dive deep into the why behind local sourcing, the realities of restaurant economics and the details most people never notice. Tim breaks down what hospitality really means, why before-and-after the transaction matters just as much as during and how intentional service creates lifelong loyalty. We absolutely geek out about New York State wine & cooking at home.

Now in this next chapter with Hardiman Hospitality, Tim is bringing the experience straight to your kitchen with private in-home dinners, interactive cooking classes, wine education and a podcast spotlighting the stories behind the food, farms, and makers of New York. It’s thoughtful, it’s intentional and it’s deeply rooted in community.

We Discuss:
• What sparked Tim’s farm-to-table philosophy
• Why using the whole animal matters (and what that really means)
• The true definition of hospitality and how to go beyond the transaction
• Why local food isn’t as expensive as people think
• What’s next for Hardiman Hospitality, cooking classes, and NY wine advocacy

If you love food, wine, business, or just thoughtful conversation about doing things the right way this one’s for you 🍷🍽️

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Welcome & Introduction
(1:00) - Born in the Business
(2:00) - Local Food Economy
(3:15) - Focus on the Source
(7:00) - Local Wines
(9:00) - Starting Hardiman Hospitality
(11:20) - Difference in Quality
(12:45) - European Experience
(14:45) - Economics of Local Sourcing
(16:30) - Cooking For Smaller Parties
(18:45) - Kitchen Requirements?
(22:15) - Only So Many Filets
(25:15) - Tim's New Podcast
(27:15) - Centralized Stores & Co-Ops
(32:20) - Mohawk Valley
(33:40) - Changes From Pandemic
(35:50) - Defining Hospitality
(38:30) - Beyond the Transaction
(41:00) - Details Matter
(44:35) - What's Next?
(50:00) - Rapid Fire Questions


---
Tim's Links:
Website - https://www.hardimanhospitality.com
YouTube - https://www.youtube.com/@hospitalitarianpod
Hospitality IG - https://www.instagram.com/hardimanhospitality
Podcast IG - https://www.instagram.com/hospitalitarianpod
FB - https://www.facebook.com/profile.php?

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org

In this powerful and moving episode of Love Living Local 315, we sit down with Jennifer Boulanger - author, educator, and longtime community advocate to talk about her memoir A Song for Olaf and the story behind it. Jennifer shares the journey of writing about her brother, Olaf, whose life and death during the early years of the HIV/AIDS pandemic shaped her understanding of love, grief, advocacy, and service. What begins as a sibling love story quickly opens into a much larger conversation about stigma, resilience, and the importance of remembering moments in history we can’t afford to repeat.

Jennifer takes us behind the scenes of caring for her brother, the fear and discrimination surrounding HIV/AIDS in the 80s and 90s, and how the COVID pandemic ultimately became the catalyst for finally writing the book. With honesty and grace, she reflects on grief as something that never fully disappears and how purpose, writing, and community service can transform loss into action. This conversation balances heartbreak with hope, reminding us that empathy, early testing, and access to care quite literally save lives.

Beyond the book, we explore Jennifer’s decades of work in education, refugee resettlement, and women’s advocacy, including her involvement with the Center for Refugee Services and the Whitney’s Legacy Foundation. At its core, this episode is about being a good human, showing up for others, telling the hard stories, and choosing compassion even when it’s uncomfortable.

We Cover:
• The story behind A Song for Olaf and honoring a brother lost to HIV/AIDS
• Life during the early AIDS epidemic and the lasting impact of stigma and fear
• Why grief never really ends—and how purpose helps us carry it
• The importance of early testing, treatment access, and continued advocacy
• Jennifer’s work in education, refugee support, and women’s health initiatives

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Welcome & Introduction
(1:00) - Why This Story Had to Be Written
(3:45) - Growing Up with Olaf
(5:15) - Music, Teaching, and Olaf’s Creative Spirit
(7:55) - HIV/AIDS in the 80s & 90s
(9:00) - Diagnosis, Illness, and Caregiving
(9:45) - Writing About Love, Illness, and History
(11:45) - Grief That Never Fully Leaves
(13:50) - What's Next?
(15:15) - Early Testing & Modern Treatments
(16:30) - Advocacy & Education
(19:00) - Impact of Book
(21:00) - Background in Education
(23:00) - You Don't Know the Effect You're Having
(25:20) - The Writing Process
(28:15) - Community Work & The Center
(32:45) - Whitney's Legacy
(36:30) - Rapid Fire Questions


---
Jennifer's Links:
Website - https://jenniferboulanger.info
Amazon Book - https://www.amazon.com/Song-Olaf-Sibling-HIV-AIDS-Pandemic-ebook/dp/B0DYR9J2KP
IG - https://www.instagram.com/a.song.for.olaf
FB - https://www.facebook.com/profile.php?id=61573940342465

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org

In this episode of Love Living Local 315, we sit down with Mike Curran, founder of Wrapology, to talk cars, creativity, and what it really looks like to build a passion-first business in Central New York. What started as Mike wrapping his own car turned into a decade-long journey building one of the most recognizable automotive wrap brands in the region—known for bold color changes, meticulous detail, and serious craftsmanship.

Mike opens up about choosing to stay small and focused, why he only does wraps (and nothing else), and how moving his shop to Utica was a conscious decision to invest back into the city he calls home. We get into the realities of running a niche business in Upstate NY, the challenges of finding the right market, and how personal branding, merch, and social media helped Wrapology become more than just a service—it became a lifestyle brand.

From wrapping Lamborghinis and Ferraris to working on national commercial projects, movie promotions, and touring installs across the country, Mike breaks down the artistry, pressure, and pride behind every job. The episode also dives into what’s next: scaling through education, launching a wrap training course, and building something that can impact the industry far beyond Utica.

We Discuss:
• How Wrapology started—and why passion came before profit
• The difference between wrapping and painting (and why wraps just make sense)
• Building a lifestyle brand through social media, merch, and consistency
• Wrapping high-end cars, national commercial work, and insane attention to detail
• What’s next for Wrapology, including a wrap education platform and course launch

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

---
Show Markers:
(0:00) - Introduction
(1:00) - Eat Sleep Breathe Cars
(2:00) - What is a Car Wrap?
(4:00) - Moving Business to Utica
(5:30) - Wrapping vs. Painting
(7:00) - Biggest Obstacles
(9:30) - Personal Branding & Social Media
(12:00) - Most Difficult Job
(13:50) - Self Taught & Learning Through Doing
(15:15) - Working on the Road
(16:30) - Using Technology
(19:00) - Traveling Billboards
(21:45) - What's Next? Online Course
(24:45) - Lead with Your Best
(26:35) - Rapid Fire Questions


---
Mike Curran's Links:
Wrappology IG - https://www.instagram.com/wrappology
Personal IG - https://www.instagram.com/mikeecurran
FB - https://www.facebook.com/wrapologyinc
YouTube - https://www.youtube.com/@wrapology3408

---
Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org