Most MSP owners are terrified to raise their rates because they think clients will fire them. Spoiler: that's not true. In this video, I break down exactly how I helped my old MSP 3x their prices (going from $35 a seat to $100), when to raise rates, how much to raise them, and how to actually have the conversation with clients. I also share the wrong times to raise rates so you don't blow it up. Plus, I'll show you the free MSP pricing calculator we built that takes the guesswork out of your numbers. P.S. I'm officially speaking at ScaleCon 2026! Want help growing your MSP? Head over to growth-generators.com for the calculator, the book, and to join our Discord community of 1,700+ MSP owners.

Wondering how long it actually takes to land your first MSP client? You're not alone. This is hands down the most asked question I get, and in this video I break down the real timeline most new MSP owners can expect.

Most MSPs land their first paying client somewhere between 3 and 9 months. But the exact number depends on your network, your niche, the hours you put in, and how willing you are to push past fear. I walk through exactly what speeds things up, what slows you down, and what to focus on in your first 90 days so you can stop guessing and start winning deals.

️ FREE FIRST CUSTOMER CALCULATOR

Plug in your hours, personality, skills, and budget to see your real timeline.

https://customer.growth-generators.com

Ever have a great MSP lead come in at the worst possible time? That just happened to me. I lost a $2,000 per month deal with an ideal client, a financial advisory firm that was a textbook fit for my MSP. The catch? They reached out 8 days before their current contract ended, and they're due for an SEC exam soon. In this video I pull back the curtain on the whole deal: how the lead came in (one through ChatGPT, by the way), why I almost said yes, and the real reason walking away was the smart play. I also share why this "lost" deal is actually sitting in my pipeline for spring 2027, plus the two big mistakes their current MSP made that opened the door for me in the first place. If you're a new or established MSP owner trying to figure out which deals to chase and which to let breathe, this one's for you. Hit that like button, subscribe, and ring the bell so you don't miss the next behind the scenes video. Want help with sales and marketing for your MSP? Check out growth-generators.com and our membership, MSP Heroes.