In this Marketing Over Coffee:
Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work!

Direct Link to File

Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy)

Over 20 years for the company and a Global Google Partner

The challenge of defending marketing spend and making it accountable

Working with large brands like Apple, challenger brands

The importance of challenging discussions with clients to understand what's really happening

6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC

Why has the concept of reach lost cache?

Getting beyond simplistic (and flawed) measurements like ROI and ROAS

CMOs and the state of their budgets

How do clients take advantage of Incubeta's global reach?

Identifying segments underserved, and then profitably acquiring them

How Lululemon expansion was put together

Report: Get The Marketer's Confidence Paradox

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In this Marketing Over Coffee:
Learn about the latest in AI, running models at home, Nutella, and more!!

Direct Link to File

Cowork continues tearing it up

TI's 5 Levels of AI

Paperclip at Level 5

Nvidia DGX Spark with Quen 3.6 and Claude Cowork

Anthropic partners with SpaceX for compute

10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Nutella on Moon Mission - and Scott Galloway's Egonauts

John goes on an unhinged rant about economics and government

Kai Harada gets a Tony Nomination!

Five star power converter for Europe

Jack Ryan returns with Krasinski movie

Chris Laptop Stand and 220nm UVC lamp

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In this Marketing Over Coffee:
Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO

Direct Link to File

Starting out at the classic big agencies, and then road trip to LA

Working at the early days of MTV, and the launch of MTV Asia

SVP of Marketing at WWE

Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel

8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

What's the big opportunity brands are missing with big sporting event follow up?

It's not about locations, it's about audience and outcomes

The Radar data platform - anonymously tracking where the audiences are

22:59 - 26:01 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Switching Radar from post campaign results to real time

Using OOH for better GEO results and building trust

David Letterman's My Next Guest Needs No Introduction

Check out Clear Channel and Dan on LinkedIn!

We're always talking at Analytics for Marketers!

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In this Marketing Over Coffee:
Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more!

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Zero Journalism on Anthropic Claude Mythos

What are looping LLMs?

7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Data Studio Returns!

Gemma 4 - taking the local model for an uncensored test drive

Subscribe to the Trust Insights Prompt Playbook Weekly!

Includes prompt to skill plug-in

90% want brand texts once a week or less

Chris is totally against brand texts

14:42 - 16:17 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

Traction Vids

Mad Max Fury Road

Cancelling YouTube Premium by creating a downloader and manager with Claude Code

Managing streaming services with Subscription Pulsing

GEO Webinar Recording

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In this Marketing Over Coffee:
Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more!

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Past interviews with Greg in 2015, and again in 2018!

So what happened at CloudKettle over the past 8 years??

Acquisition always part of the plan

Doing right with a 30% ESOP

Inbound inquiries get heavy at year 8

7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

How has the landscape changed over the past 5 years

The changes in Marketing Automation

Expansion of Analytics

Going beyond the Bay Area

Moving from Seat Based to Consumption Based pricing

19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC

What's driving the transition to consumption?

Early adopters in AI with Gemini and Agentforce

Using the Maya Personality Document to get all AI tools into alignment

Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers

Rouvy Ad Spend

To learn more visit Ateko or check out Greg on LinkedIn

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In this Marketing Over Coffee:
Learn about the end of Sora, GEO, the CLI for AI and more!

Direct Link to File

John misses the New Fronts

OpenAI shutters Sora

Anthropic renting time from Google as their hardware advantage continues to shine

Advantage of AI via CLI

9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Using AI to take advantage of APIs, published or not - use the Network Tab in the Developer Tools

GEO Free Webinar Link - April 10!

Most GEO reporting tools are lying

AI View Pro

How Google Crawls

Upcoming discussion with Katie on Claude Cowork for site management

19:29 - 21:03 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Reddit is a big deal, more to come

Copilot no longer injecting ads into GitHub pulls

iPhone Air

Klipsch The Fives

John still loving Zwift, Chris looking at electric cargo tricycle

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.

Direct Link to File

An amazing path from East Asian Studies to Marketing Broadway to Jim Henson

Internet Bubble Superstart Pets.com and then to Peanuts

Michael Ian Black was the Pets.com mascot!

7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Arriving during a brand transition

All the faces of the brand: print, video, fashion

4M+ Followers @snoopygrams

The brand's historical connection to fashion

Take Care With Peanuts

16:38 - 18:05 Rella for social media monitoring

Over 22M followers over all social - why it resonates

Snoopy and NASA

Traveling for business and pleasure - hitting all 7 continents in 365 days

Japan and the power of accurate translation

Learn more on the podcast: You Don't Know Peanuts

Ask for more at Analytics for Marketers!

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Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about ClaudeCode updating hardware, Apple's M5 Max, SaaS Moats, and more!

Direct Link to File

Dealing with wonky hardware updates

Using Claude Code to update software to support devices

OpenAI releases GPT 5.4

Models are now writing their own software

The Macbook Neo - new entry level

and the M5 Max for AI

Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

iPhone 17e and Air, and can we get a fat battery?

Running Linux on 10 year old Macs

Will open source show up when the bubble pops?

The SaaS moats of data, and support

Stages of AI adoption

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Microsoft CoPilot CoWork

SXSW

Tom Webster stats on podcasts about to overtake radio

SAG AFTRA doing more with podcasting

Audible streaming option at $8.99 a month

Software Defined Radio

Dungeon Crawler Carl

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters