Marketing Passivhaus cover art

Marketing Passivhaus

Marketing Passivhaus

By: James E. Turner
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Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.© 2024-2026 Turner Creative Content Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Kristof Irwin - Positive Energy
    Jun 15 2026

    Kristof Irwin is the Director of Building Science at Positive Energy, a specialty MEP engineering firm for custom residential architecture projects, and the Host of the Building Science Podcast, making this a fun "interview the host"-style chat.

    In this episode, we talk about the growth Kristof has seen in the Passivhaus space since its early days in the US, the power of Systems Thinking, the role people's worldviews/paradigms play in maintaining the status quo, the need to shift people's paradigms when it comes to what a building can and should provide, and much more.

    Connect with Kristof, Positive Energy, and The Building Science Podcast:

    • Kristof on LinkedIn => https://www.linkedin.com/in/blueheronbuilders/

    • Positive Energy on LinkedIn => https://www.linkedin.com/company/positive-energy-building-science/

    • Positive Energy on Instagram => https://www.instagram.com/bldgscienceatx/

    • Positive Energy website => https://positiveenergy.pro/

    • The Building Science podcast (website) => https://positiveenergy.pro/building-science-podcast/

    • The Building Science podcast (Apple) => https://podcasts.apple.com/us/podcast/the-building-science-podcast/id999167292
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    42 mins
  • Beth Campbell - Passive House Massachusetts
    Jun 8 2026

    Beth Campbell is the Education Program Director at Passive House Massachusetts, a Certified Passive House Tradesperson, a PHIUS-Certified Passive House Builder Trainer, and the Chair of the Board at Passive House Rhode Island. She brings a wealth of knowledge from multiple perspectives within the industry, spanning the US from the Pacific Northwest to New England.

    In this episode, we track Beth's journey from subcontractor to working in green and natural building to discovering and embracing passive house and passive building methodologies. We talk about the marketing needs of different stakeholders and audiences, how to most efficiently bridge existing education gaps within the industry, and the continued great work happening in Massachusetts.

    Connect with Beth, Passive House Massachusetts, and Passive House Rhode Island:

    • Beth on LinkedIn => https://www.linkedin.com/in/beth-campbell-better-buildings/

    • Passive House Massachusetts on LinkedIn => https://www.linkedin.com/company/phmass/

    • Passive House Massachusetts on Bluesky => https://bsky.app/profile/phmass.bsky.social

    • Best practices whitepaper => https://phmass.org/cost-efficient-passive-house-delivery/

    • Passive House Massachusetts website => https://phmass.org/

    • Passive House Rhode Island website => https://passivehouseri.org/
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    36 mins
  • Steve Hessler - New Energy Works
    Jun 1 2026

    Steve Hessler is a Certified Passive House Consultant, building systems specialist at New Energy Works, and visiting educator at McGill University through Holzraum System. He started out in communications before being drawn into carpentry via a growing obsession with all things wood, and ultimately into building and enclosure design.

    In this episode, we talk about the marketing potential of graphic-rich modeling visualizations, the many benefits of building with biogenic materials, the importance of thinking at the whole-system level, the beauty of a well-illustrated instruction manual, and more.

    Connect with Steve, New Energy Works, and Holzraum System:

    • Steve on LinkedIn => https://www.linkedin.com/in/steve-hessler-81214833/

    • New Energy Works on LinkedIn => https://www.linkedin.com/company/new-energy-works/

    • New Energy Works on Instagram => https://www.instagram.com/newenergyworks/

    • New Energy Works website => https://newenergyworks.com/

    • Holzraum System on LinkedIn => https://www.linkedin.com/company/holzraum-system-llc/

    • Holzraum System website => https://www.holzraumsystem.com/
    Show More Show Less
    40 mins
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