How do you use marketing to achieve success?

In this solo episode of the Happier at Work podcast, host Aoife O’Brien offers an honest and practical deep dive into the realities of publishing, writing, and marketing “Thriving Talent.” From deciding to create a dedicated website to navigating the emotional journey of seeking endorsements and handling criticism, you’ll hear how success depends on much more than just writing the book. Aoife also pulls back the curtain on the hard work and resilience it takes to market a book, building relationships, orchestrating publicity, and celebrating community support.

In This Episode, You’ll Discover:

• The strategic process of building a dedicated book website and the value of collaborating with professionals for web development and copywriting.
• Insights into reaching out for endorsements, the importance of having credible voices support your work, and tracking outreach efforts with methodical organisation.
• The emotional challenges of putting yourself out there: Facing judgment, criticism, and the importance of focusing on feedback from those who are “in the arena.”

Related Topics Covered:

Writing a book, Idea development, Personal Goals

Connect with Aoife O’Brien | Host of Happier at Work®:

• Website
• LinkedIn
• YouTube

Related Episodes You’ll Love:

Episode 297: Creating Space for Talent to Thrive

Episode 293: Recognising and Understanding your Drivers at Work

About Happier at Work®

Happier at Work® is the podcast for business leaders who want to create meaningful, human-centric workplaces. Hosted by Aoife O’Brien, the show explores leadership, career clarity, imposter syndrome, workplace culture, and employee engagement — helping you and your team thrive.

If you enjoy podcasts like WorkLife with Adam Grant, The Happiness Lab, or Squiggly Careers, you’ll love Happier at Work®.

Editing by Amanda Fitzgerald.

Website: https://happieratwork.ie LinkedIn: https://www.linkedin.com/in/aoifemobrien/ YouTube: https://www.youtube.com/@HappierAtWorkHQ

Mentioned in this episode:

Thriving Talent book - out now

Book