Mark Evans interviews Oren Greenberg, founder of Kurve, about his pivot from growth marketing to AI-native go-to-market systems.

Greenberg explains how he now helps B2B companies—typically CEOs at smaller firms and CMOs/CROs at larger ones—implement custom AI projects (like ICP modelling and programmatic AEO engines), run growth audits across paid, SEO, analytics, and team capability, build workflows and automation, and deliver structured AI training programs.

Mark Evans hosts Dan Levy, founder of Storyline, to discuss what storytelling really means in B2B and why companies need an overarching “storyline” to align marketing, sales, success, and product.

Levy defines storyline as what you do, how you’re different, and why it matters to the right people right now, positioning it as the bridge between brand and product positioning and practical messaging.

They cover how CEOs typically ask for a clearer story, the inputs and process to develop one (one-on-one stakeholder interviews, customer interviews, and competitive analysis), and how a unified storyline becomes the angle that guides content, campaigns, and executive thought leadership.

They also address AI’s role in execution versus the human work of insight and alignment, and red flags like stalled enterprise deals and “no decision” outcomes when urgency and “why now” are missing.

Ad fraud is one of the biggest invisible threats facing marketers, advertisers, and growth teams. In this episode of Marketing Spark, Rich Kahn, CEO of Anura, joins the show to explain how ad fraud quietly drains budgets, distorts performance data, and makes it harder for companies to know what is actually working.

Rich shares why fraudulent traffic remains such a persistent problem, how B2B SaaS companies can spot warning signs, and what marketers should do to protect their campaigns, pipeline, and revenue.

For CEOs, founders, and marketing leaders, this conversation is a practical look at the hidden costs of bad traffic and why clean data is essential for smarter growth.