Agentic commerce is here.

And if you work in retail, ecommerce or commerce tech, this is one you need to hear.

Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online.

We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout, payments, identity, infrastructure and why your product data is about to become one of the most important parts of your business.

Because the way people shop is changing fast.

Customers are no longer just typing basic product searches into Google. They are asking detailed, conversational questions. And increasingly, agents are doing the discovery, comparison and decision-making for them.

So if your data is messy, your inventory is out of date, your fulfilment information is missing or your checkout experience cannot support these new journeys, you risk being invisible.

In this episode, we cover what retailers need to do now to stay discoverable, shoppable and competitive in an AI-driven world.

Featuring:

Kapil Dabi, Americas Market Lead for Retail and Consumer, Google Cloud Sharon Gee, SVP Product, AI & Feedonomics, Commerce Brian Gilmore, Global Head of Commerce GTM, EPAM Nixon Dinh, Director of Product Management, PayPal Hosted by Katie Street

00:00 Why agentic commerce matters now 01:11 Meet the speakers 01:47 What is Universal Commerce Protocol? 04:47 How UCP compares to other commerce protocols 09:16 What is Gemini Enterprise for Customer Experience? 13:17 How AI-driven discovery is changing retail 15:18 Why product data is now everything 18:45 Why agents don’t shop like humans 21:30 Why context, fulfilment and policy data matter 23:37 Do retailers need to replatform? 27:42 Payments, identity and trust in an agentic world 30:35 Which brands are already getting ahead? 33:51 What retailers should do in the next 3–6 months 37:50 Final thoughts: get your robots ready

Agentic commerce is already happening, and the brands that get their data, infrastructure and customer experience ready now will be the ones that win.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Kapil Dabi LinkedIn: https://www.linkedin.com/in/kapildabi/

Sharon Gee LinkedIn: https://www.linkedin.com/in/sharongeenyc/

Brian Gilmore LinkedIn: https://www.linkedin.com/in/briangilmore2/

Nixon Dinh LinkedIn: https://www.linkedin.com/in/nixon-dinh/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

What does luxury really mean in 2026?

That was the question at the centre of this special Marketing in the Madness episode, recorded live at Shoptalk Luxe with Barbara Campos, CEO of Joseph.

In this conversation, Katie Street sits down with Barbara to explore how one of Britain’s most iconic luxury fashion brands is evolving for today’s customer.

From Joseph’s origins and its focus on empowering women through understated, refined design, to the brand’s obsession with customer understanding, this episode looks at what it really takes to stay relevant in a changing luxury market.

The conversation also explores the role of technology in luxury retail, including how Joseph uses clienteling tools to support more personal, human customer relationships without losing the emotional connection that makes luxury feel special.

• Introduction live from Shoptalk Luxe
• The history and ethos of Joseph
• How clothing can transform confidence
• Why Joseph obsesses over the customer
• Building a customer-first brand in practice
• Using technology to support human connection
• How Joseph uses clienteling to personalise the customer experience
• Turning the brand around behind the scenes
• How luxury customer behaviour is changing
• Why luxury is becoming more inclusive
• Technology, AI and the future of clientelin
• What Joseph is focused on in 2026

And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time!

Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Barbara Campos LinkedIn: https://www.linkedin.com/in/barbara-campos-1287548/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Marketing is changing faster than most teams can keep up.

AI is now everywhere - new tools, new workflows and new expectations.

And for a lot of marketers, it’s creating more pressure… not less.

In this episode of Marketing in The Madness, Katie Street sits down with Rob Wrubel, Co-Founder of Silverside, to unpack what it actually means to become an “AI-ready marketer.”

Rob shares how some of the world’s biggest brands are already using AI to move faster, test more and rethink what marketing teams look like.

Including how Coca-Cola built a global campaign with just a handful of people and how Svedka used AI to completely turn around a declining brand.

If you’re trying to figure out where to start with AI or how to actually make it work inside a business then this episode will change how you think about it.

Chapters: 00:00 Why marketers feel overwhelmed by AI 01:18 The mindset shift: from fear to opportunity 03:13 Why most teams struggle to make time for AI 04:34 How to start (without overthinking it) 06:18 Why AI is like learning a new language 07:25 The importance of small, fast experiments 10:35 How AI is changing creative teams 11:27 What Silverside actually does 15:18 Building an “AI brand brain” (and why it matters) 17:39 The risk of everything looking the same 19:11 The Svedka case study: AI-powered growth 22:11 Why data infrastructure suddenly matters 24:24 How AI is changing search and discovery 26:48 The shift from search engines to AI advisors 29:06 The future of agents and automated buying 31:23 What’s next for AI marketing teams

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Rob Wrubel LinkedIn: https://www.linkedin.com/in/rob-wrubel-5ba8b8314/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/