Jermaine Ee is a serial entrepreneur whose latest venture is www.heirlight.com.

Jermaine got the idea and spark for this venture because of his mother. She worked hard all her life and yet didn't understand retirement, its planning, estate plans, etc.

His business is not about wills and trusts, it's about people's health, their peace of mind, and having a good life.

This episode is not our usual and yet I found it fascinating because he's tackling a subject many people prefer to ignore, and then they or their heirs pay the price later.

It's really a story about an entrepreneur taking charge.

John Martinka
Jessica Martinka

Contact us via either website or give us a call and be sure to check out our videos

https://nokomisadvisory.com/
https://www.martinkaconsulting.com/

https://www.gddpodcast.buzzsprout.com
https://www.youtube.com/c/JohnAMartinka/videos

425-515-4903

Chapter Five covers the following:

Do It Yourself or Hire a Pro

There’s Value and There’s the Price

Marketing Materials—First Impressions Matter

Get the Word Out

Then There’s the Message

The Process

The Offer

Conditions

Conclusion

John Martinka
Jessica Martinka

Contact us via either website or give us a call and be sure to check out our videos

https://nokomisadvisory.com/
https://www.martinkaconsulting.com/

https://www.gddpodcast.buzzsprout.com
https://www.youtube.com/c/JohnAMartinka/videos

425-515-4903

Matthew Wyatt, founder of TechTorque, shares his expertise on growing B2B software and consulting businesses through strategic marketing and personal branding. He outlines four key elements for scaling:

• Target market definition,
• Building a circle of influence
• Nurturing client relationships
• Creating compelling offers

Matthew emphasized the importance of consistent content creation, using AI tools to streamline the process, and engaging with LinkedIn's new algorithm through thoughtful commenting and responding. He advised businesses to focus on discipline and clarity in their marketing strategies, rather than chasing trends, and highlighted the value of targeting ideal clients based on shared values and preferences. Our discussion concluded with Wyatt encouraging listeners to maintain daily content creation habits and leverage tools to manage the workload effectively.

You can reach Matthew at: www.techtorque.co or https://www.linkedin.com/in/matthewwhyatt/

John Martinka
Jessica Martinka

Contact us via either website or give us a call and be sure to check out our videos

https://nokomisadvisory.com/
https://www.martinkaconsulting.com/

https://www.gddpodcast.buzzsprout.com
https://www.youtube.com/c/JohnAMartinka/videos

425-515-4903