Mind the Gap: Generational shifts shaping business travel
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Mind the Gap: Generational shifts shaping business travel
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Summary
Business travel is changing – and so are the people making those journeys.
Join us for this podcast exploring the findings from Situ’s latest white paper, ‘Mind the Gap,’ which dives into the different expectations and requirements of four generations of business travellers – from Baby Boomers to Gen Z – and how this influences behaviour, accommodation choice, and corporate travel programmes.
Based on original research conducted with YouGov, as well as insights from industry leaders, this session brings together the voices behind the white paper and the experts who took part in its focus groups. Together, we’ll uncover how generational diversity is transforming business travel and what it means for the future of mobility.
What we'll cover:
- The four generations shaping business travel today and why clear definitions matter.
- How generational differences are impacting travel and accommodation programmes.
- When and why these changes started and how organisations have adapted.
- How to balance generational preferences with other priorities like budget, culture, and ESG.
- Predictions for the future as Baby Boomers retire and Generation Alpha enters the workforce.
- Practical advice for managing generational needs across travel programmes.
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