Chattanooga might be one of the biggest STR opportunities flying under the radar.

In this week’s Monday Market Data Report, Mark Lumpkin breaks down why Chattanooga is still in the early innings of the amenity arms race — and how investors can create a true “unicorn” property with surprisingly little competition.

The numbers are eye-opening:

• Only 18% of listings have hot tubs
• Only 3.8% have swimming pools
• Less than 1% have movie theaters, saunas, mini golf, or pickleball courts

Translation?

Most properties in Chattanooga still look basic.

That creates massive opportunity for investors willing to buy the right property, add strategic amenities, and stand out in a market that hasn’t fully matured yet.

In this episode, Mark breaks down:

• Why Chattanooga’s tourism market keeps growing
• The events and attractions driving travel demand
• Which amenities are becoming mandatory
• Which amenities almost nobody has yet
• How to create a top-performing STR without competing against thousands of heavily amenitized properties

If you’ve been looking for a market where you can still get ahead of the curve instead of fighting oversaturation, this episode is worth your attention.

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Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com