College basketball recruiting is evolving fast — from the transfer portal and NIL shifts to social media presence, exposure pressure, and understanding what actually gets athletes recruited.

In this episode of It’s Just Different, Ashley Roberts sits down with Jericka Jenkins, former Hampton University standout and current college basketball coach, to break down what athletes and parents need to understand about today’s recruiting landscape.

From how the transfer portal has changed opportunities for high school athletes to the importance of social media presence and coach relationships, Jericka shares real insight from both sides of the game. She also opens up about her personal journey through adversity, what she’s learned as a coach, and what truly separates athletes who get recruited from those who don’t.

If you're a player, parent, or coach trying to navigate the changing world of college basketball recruiting, this episode is full of perspective you need to hear.

About the Guest

Jericka Jenkins is a former collegiate basketball player at Hampton University, where she was part of multiple championship teams and set records during her playing career.

She is now a college basketball coach, bringing firsthand experience from both competing and recruiting at the next level. Jericka is known for her honest perspective on player development, recruiting strategy, and the realities of college athletics today.

Key Takeaways

• How the transfer portal has reshaped recruiting opportunities

• Why social media presence matters more than ever for athletes

• What coaches prioritize beyond talent and highlights

• The importance of fit, consistency, and maturity in recruiting decisions

• Why adversity and personal growth matter in athlete development

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