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My Kind of Business

My Kind of Business

By: Alex McCarthy Coaching
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 Welcome to ”My Kind of Business,” a podcast hosted by Alex McCarthy, a Certified Business and Mindset coach dedicated to helping entrepreneurs and business owners build meaningful, purpose-driven businesses. In each episode, Alex dives into the real stories behind successful business owners, sharing their wins, struggles and everything in between. Whether you’re an experienced entrepreneur or just starting out, this podcast offers a blend of expert insights, mindset shifts and actionable tips to help you grow your business on your terms. Join Alex as she speaks with inspiring guests from diverse industries who are breaking boundaries and building businesses that matter. From practical advice to motivational conversations, “My Kind of Business” is the perfect space to feel supported and empowered on your entrepreneurial journey. Tune in for valuable lessons, actionable strategies and the reminder that we’re all in this together.Copyright 2025 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Running a Business & Raising Little Ones: 6 Honest Stories from Mums in Business

    Running a Business & Raising Little Ones: 6 Honest Stories from Mums in Business
    Apr 1 2026
    In this fiftieth episode of My Kind of Business, Alex brings together six incredible women who are navigating the realities of running a business alongside motherhood, for an honest, grounded and deeply relatable conversation about what it really looks like to do both. This episode was inspired by a “shiny idea” Alex had at the end of last year — to create a book sharing real stories of motherhood and business. While that idea is currently on pause, sitting in her metaphorical freezer as she navigates this season of life with her son Abel, this episode feels like a first expression of that vision. Through five honest and open conversations, this episode offers a window into the lived experiences of women who are building businesses in a way that works for their lives, not against them. Because while there is so much gratitude in being able to do both — to raise children and grow something meaningful — there is also a very real shift that comes with it. Letting go of how business used to look. Releasing old expectations around productivity, pace and capacity. And redefining success in a way that feels more intentional, aligned and sustainable. Across this episode, you’ll hear from Clare Breheny of Mini Marstons, Sareena Sinda of Serene Baby and Serene Studio, Kerry Etheridge, Jules McGill of Aluna Wellbeing, Victoria Handbury-Madin of VHM Charity Consultancy and Shropshire Charity Network and Becks Hill of Rebecca May Photography — each sharing their own perspective, challenges, and ways of making it work. Together, these conversations explore the emotional, practical and identity shifts that come with this season of life — and offer reassurance that there is no one “right” way to do it. If you’re building a business whilst raising children, or navigating a shift in how you want your work and life to fit together, this episode is a reminder that you’re not alone — and that you get to do this in your own way. In this episode, Alex explores: The realities of running a business alongside motherhood The gratitude and challenges that come with holding both roles Letting go of previous ways of working and redefining success Navigating capacity, time and changing priorities Building a business that supports your life, not competes with it Switching off external noise, pressure and comparison Honest experiences from five women in different industries The emotional and identity shifts that come with this season Finding more intentional, aligned and sustainable ways of working The power of shared experiences and community support Timestamps [00:00] Introduction: the idea behind this episode and Alex’s current season [04:23] Clare Breheny: building community through Mini Marstons [19:10] Sareena Sinda: supporting mums and babies through Serene Baby & Studio [37:00] Kerry Etheridge: navigating fertility, hormones and business [59:32] Victoria Handbury-Madin: supporting charities of all shapes and sizes. [01.16] Jules McGill: redefining movement and confidence through Aluna Wellbeing [01.39] Becks Hill: balancing photography, creativity and motherhood Key Highlights Honest conversations about motherhood and entrepreneurship Letting go of old business models and expectations Redefining success in a new season of life Building sustainable, values-led businesses The importance of community and shared experiences Giving yourself permission to do business differently Connect with the guests Clare Breheny – Mini Marstons A baby group based in Marston, creating safe, welcoming spaces for mums and their babies, alongside offering baby massage classes. https://www.facebook.com/p/Mini-Marstons-100068500112077/ Sareena Sinda – Serene Baby Offering baby massage, baby spa experiences and pre / postnatal mat pilates, supporting both parents and babies through calm, connection and confidence. https://www.serene-baby.com/ Kerry Etheridge – Fertility & Hormone Support Supporting overwhelmed women trying to conceive by identifying root causes, balancing hormones and creating a clear path towards pregnancy. https://www.kerryetheridgewellness.com/ Jules McGill – Aluna Wellbeing Inclusive women’s personal training focused on helping women feel strong, confident and connected in their bodies. https://www.alunawellbeing.co.uk/ Victoria Handbury-Madin – VHM Charity Consultancy Victoria is the founder of VHM Charity Consultancy, where she works with charities of all shapes and sizes to help them grow stronger through better governance, clearer strategy, and tailored support that meets their individual needs. She is also the co-founder of the Shropshire Charity Network — a supportive space for people working and volunteering in charities across the county, bringing people together to share ideas, challenges and opportunities through regular events and connection. https://www.linkedin.com/in/victoriamadin/ Becks Hill – Rebecca May Photography A photographer capturing honest, natural moments for ...
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    1 hr and 59 mins
  • From Military to Purpose with Mike Jones; Building a Business that Works Without You

    From Military to Purpose with Mike Jones; Building a Business that Works Without You
    Mar 24 2026

    In this forty-ninth episode of My Kind of Business, Alex is joined by Mike, founder of The Fractional Integrators, for a powerful conversation on how to scale a business without burnout and build a business that doesn’t rely on you.

    Mike shares his journey from military service to entrepreneurship, and how travel, philosophy and lived experience shaped his approach to business, leadership and personal growth.

    Connect with Mike:

    https://www.instagram.com/mikejones_betterhappy/

    https://www.linkedin.com/in/mike-jones3/

    Connect with Alex:

    https://www.alexmccarthycoaching.com/business-connection-sessions

    https://www.instagram.com/alexmccarthycoaching/
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    34 mins
  • Following the Inner Call; Beth Taylor on Intuition, Awakening & Soul-Led Business

    Following the Inner Call; Beth Taylor on Intuition, Awakening & Soul-Led Business
    Mar 17 2026

    In this forty-eighth episode of My Kind of Business, Alex is joined by Beth Taylor, Psychic and Intuitive Coach, for a powerful and thought-provoking conversation about intuition, awakening and building a business that truly aligns with who you are.

    Beth shares her journey from running a beauty business to stepping fully into her spiritual gifts, reflecting on the experiences that led her to trust her intuition and follow a completely different path.

    She opens up about her awakening during COVID-19, including her experience with Kundalini activation, and the process of learning to navigate fear, ego and external expectations while embracing a deeper sense of purpose.

    This episode explores what it really looks like to follow your inner call, especially when it doesn’t make logical sense or fit within traditional ideas of business and success.

    From identity shifts to self-expression, Beth’s story is a reminder that building a business isn’t just about strategy — it’s about alignment, trust and having the courage to be fully yourself.

    This conversation is honest, expansive and deeply reflective, offering reassurance and perspective for anyone who feels called to something more, but is still learning to trust themselves enough to follow it.

    In this episode, Alex and Beth explore:

    Beth’s journey from beauty business owner to spiritual entrepreneur

    Her awakening during COVID-19 and experience with Kundalini energy

    Recognising and trusting your intuition versus fear

    Letting go of ego, identity and societal expectations

    Expressing your authentic self in business and life

    Balancing structure, discipline and spontaneity

    Navigating judgement and external opinions

    Exploring new business models including coaching, community and retreats

    Practical advice for those feeling stuck, overwhelmed or disconnected from their purpose

    Trusting your uniqueness and allowing it to guide your path

    Whether you’re feeling pulled in a new direction, questioning your current path, or learning to trust your intuition more deeply, this episode offers a powerful reminder that your way is enough — and that sometimes the most aligned path is the one that doesn’t make sense to anyone else.

    Timestamps

    [00:00] Introduction and Beth’s background

    [02:27] Early influences and recognising spiritual gifts

    [06:25] Beth’s awakening during COVID-19

    [11:06] Learning to trust and accept her spiritual path

    [13:10] Intuition vs fear

    [16:28] Ego, identity and personal shifts

    [17:17] Transitioning from beauty to spiritual business

    [22:29] Early experiences, therapy and self-awareness

    [25:12] Purpose, passion and play

    [28:29] Structure, discipline and breaking patterns

    [32:23] Visibility and authentic expression

    [36:28] Navigating judgement and societal expectations

    [40:15] Future plans for retreats and community

    [43:02] Advice for those holding themselves back

    [45:58] The essence of Beth’s work and message

    Key Highlights

    Trusting your intuition even when it doesn’t feel logical

    Awakening as a catalyst for personal and business transformation

    The role of ego and identity in holding you back

    Authenticity as the foundation of a soul-led business

    Balancing structure with flow and intuition

    Overcoming fear of judgement and stepping into visibility

    Building a business that aligns with your purpose

    Connect with Beth

    Beth Taylor is a psychic and spiritual mentor who supports individuals in reconnecting with their intuition, trusting their path and embracing their authentic self.

    Her work centres around helping people deepen their sense of purpose, move through fear and step into a more aligned way of living and working.

    You can connect with Beth and explore her work here:

    https://www.bethtaylorpsychic.com/

    https://www.alexmccarthycoaching.com/business-connection-sessions

    https://www.instagram.com/alexmccarthycoaching/
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    46 mins
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