Most founders who approach PE funds for funding have a number in their head that is, in Dmytro Bondar's words, "pretty much randomly calculated." In this conversation, Dmytro walks through what actually matters when a PE fund evaluates a company: cash flow over projections, realistic timing over optimistic promises, and a question most investors never ask, what does the founder do with their money?

Dmytro also explains why he now runs a test project with every acquisition target before signing papers, after learning the hard way that numbers on a PnL tell you nothing about culture fit. He covers the management breaking points at 30, 150, and 200 people, why promoting your best expert to manager is almost always the wrong move, and why his one piece of advice to his younger self is: play in bigger markets.

Dmytro Bondar is CEO of Boosta and runs a private equity fund focused on digital businesses. He has scaled teams from two people to over 200.

CEOs are getting hundreds of cold emails a week. The bad ones get deleted on sight - and "bad" now includes most of what worked six months ago.

Joel Kuusamo runs BearCity Leads and has built cold email systems for clients across the Nordics, the US, and Western Europe.

In this conversation he walks through what separates the campaigns that book meetings from the ones that burn your domain: why your offer matters more than your personalization, how to use cold email to validate new markets in 24 hours, the subdomain infrastructure that keeps your main domain clean, and why sending from a brand-new domain without warming it up gets you blacklisted in days.

He also covers how to use intent signals to time outreach, what GDPR actually requires (and what it doesn't), and why AI-written copy still reads like AI-written copy if you skip the editing.

Worth listening to if you run outbound or are thinking about starting - and especially if you've been told cold email is dead.

Most SEO advice is wrong. The reality? SEO is a manipulated system - and the only question is who does it better.

In this episode of Odys Podcast: The High-Stakes Growth Show, Michał Rochwerger (Trust Luna) breaks down what actually drives rankings in 2026.

After spending over $5M on link building, testing, and strategy, he shares what works, what’s fake, and where most SEOs burn money.

We cover:

🟣 Why “manipulation” is the foundation of SEO

🟣 What actually moves rankings today

🟣 Link building mistakes that waste massive budgets

🟣 Why traffic manipulation changed (and what works now)

🟣 How to spot fake metrics and avoid bad links

🟣 The real role of AI in SEO

🟣 What Google still relies on (and probably always will)

The Guest

Michał Rochwerger is an experienced SEO expert with over 20 years in the industry, known for building and scaling affiliate projects in some of the most competitive global niches. He is the founder of TrustLuna, an international link-building agency, and Vistrix, an innovative startup at the intersection of AI and SEO.

🎙 Odys Podcast: The High Stakes Growth Show

We host conversations with the founders, operators, and investors building, buying, and scaling digital businesses across competitive industries — from SEO and affiliate ecosystems to iGaming, crypto, and emerging markets. Expect real playbooks, candid insights, and lessons from people operating where the stakes are high.

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