Olivier Toubia (Columbia): How to Differentiate Yourself in the AI Era 🎯
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Most founders using AI today are building the same thing.
Same prompts. Same outputs. Same products.
So the real question isn't "How do I use AI?"
It's "How do I stay differentiated when everyone has access to the same models?"
This week on Zero to One, we sat down with Olivier Toubia, professor at Columbia Business School and a leading researcher on AI, innovation, and entrepreneurship.
💡 Some of the themes we explored:
🎙️ AI increases productivity, not differentiation
🎙️ Your unique context is the moat
🎙️ The bottleneck has shifted to execution and distribution
🎙️ Human judgment matters more than ever
🎙️ AI is a tool, not the strategy
This episode is worth your time if you’re building in AI and trying to figure out what actually creates a MOAT in the next generation of startups. 🚀