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The Amy Porterfield Show

The Amy Porterfield Show

By: Amy Porterfield
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Summary

 Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.Amy Porterfield LLC Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • They Love You. They Won't Buy.

    They Love You. They Won't Buy.
    May 12 2026
    The Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged. There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning. In this episode, I'm walking you through what positioning actually is, how it's different from messaging, and three signals that tell you it's the layer that needs your attention first. By the end, you'll know where the leak in your business actually lives, and you'll have three concrete starting actions to take before your next launch. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. The Milly Club Made to Scale Mastermind HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Positioning Is the Decision Before the Words — Messaging is the words on the page. Positioning is who those words were written for, what stage they’re in, and what exact problem you're solving for them. Get that clear and your copy starts working. Leave it fuzzy and you'll rewrite the sales page ten times and watch the number stay the same. 2️⃣ Clarity Creates Confidence — When you keep softening the language around your price, it shows up as a confidence problem. Specificity in your positioning is what creates the confidence. When the right person reads your offer and sees themselves in the first three sentences, the number stops being something they’re weighing. 3️⃣ A Funnel Can't Fix a Positioning Problem — Every funnel sits on top of one question: who is this offer for, and what exact problem does it solve for them? When positioning hasn't answered that, no email sequence ever will. Fix the layer underneath the funnel before you optimize anything else. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    21 mins
  • Nobody Actually Buys on Your Sales Page

    Nobody Actually Buys on Your Sales Page
    May 5 2026
    The Three Assets That Close the Sale Before the Cart Opens Your sales page isn't what closes the sale. By the time someone clicks it, they've already decided. That decision happened weeks earlier on a podcast, in an email, during a free training where something clicked and they thought, I trust her. Your sales page just confirms what they already believe. It doesn't convince anyone of anything. So if you've been rewriting it for the tenth time, obsessing over every headline, that was never the real work, which is actually good news. It means your launches feel hard because you're focusing on the wrong thing, and that's fixable. In this episode, I'm covering the three assets that actually drive conversions, the audit to run before your next launch, and how I hit 300% of my Calibrae Collective launch goal in month one. By the end, you'll know exactly where to put your energy so when you open your cart, your audience is already ready to buy. RESOURCES MENTIONED IN THIS EPISODE: Ever have a month where your revenue looks amazing… and the next month leaves you wondering what just happened? Once you've built a business doing $150K or more, it's rarely that nothing is working. The challenge is knowing what's actually driving your results. Some months feel strong. Others feel harder to explain and harder to repeat. That gap is where the frustration lives. In my free live training, The Revenue Consistency Formula, I'll walk you through what's really going on behind the scenes and how to turn what you've already built into something you can rely on. You'll walk away knowing exactly what to focus on next. Save your seat here for revenue that feels steady and a whole lot less confusing. Two Weeks Notice by Amy Porterfield HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Why Your Sales Page Was Never Going to Save the Launch — Your sales page is a mirror. It reflects back what your audience already believes about you and what's possible for them. Once you really get this, you stop pouring hours into copy that was never built to carry your whole launch, and you redirect that energy where it actually moves the needle. 2️⃣ Treat Every Episode and Email Like a Deposit Into Your Trust Account — The content you publish six months before a launch is doing just as much conversion work as the emails you send during cart open. Podcast hosts rank just below friends and family in recommendation trust, and 74% of regular listeners say they trust the host enough to buy what they recommend. If you've ever wondered whether showing up consistently is worth it, this is your answer. 3️⃣ A Live Experience Is the Fastest Way to Take Your Conversions From 2% to 25% — A sales page on its own typically converts cold traffic at 2 to 3%. A Live webinar before that page lifts you to 8 to 10%. Add a Live bootcamp and I've personally hit 25%. Same offer, same price, same sales page. If your launches have gone quiet, this is the asset to revisit first.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    42 mins
  • Your Hard Work Stopped Paying Off

    Your Hard Work Stopped Paying Off
    Apr 28 2026
    The Founder Pattern Behind Unpredictable Revenue Every female founder I've ever coached is running as one of three types. The Resourceful Founder, the Abundant Founder, or the Calibrated Founder. Two of them are working themselves into the ground. One of them is quietly scaling. And by the end of this episode, you will know exactly which one is running your business right now. The pattern you're in right now is the reason your revenue is inconsistent. It's not your work ethic. It's not your offer. It's not your niche. It's the way you instinctively respond when something in your business underperforms, and that instinct is either compounding your growth or quietly costing you everything you've built toward. I was the wrong one for almost a decade before I saw what I was doing to myself. I'll tell you exactly what it cost me, walk you through three business scenarios so you can diagnose yourself in real time, and give you a clear first step to start operating like the founder who actually gets where you want to go. You'll recognize yourself in the first five minutes. What you do with it is what makes significant changes to your business and your bottom line. RESOURCES MENTIONED IN THIS EPISODE: Ever have a month where your revenue looks amazing… and the next month leaves you wondering what just happened? Once you've built a business doing $150K or more, it's rarely that nothing is working. The challenge is knowing what's actually driving your results. Some months feel strong. Others feel harder to explain and harder to repeat. That gap is where the frustration lives. In my free live training, The Revenue Consistency Formula, I'll walk you through what's really going on behind the scenes and how to turn what you've already built into something you can rely on. You'll walk away knowing exactly what to focus on next. Save your seat here for revenue that feels steady and a whole lot less confusing. Claude HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Resourceful Founder Can't Stop Starting Over — She's smart. She's read the books, taken the courses, studied what everyone else is doing. And she's quietly sabotaging herself by jumping to a new tactic every time the current one doesn't deliver fast enough. Her welcome sequence has been rewritten four times this year. She still can't tell you what her email list actually converts at. 2️⃣ The Abundant Founder Is Solving the Wrong Problem — She's the hardest worker in the room. She believes if she just adds one more bonus, sends three more emails, launches one more time, the revenue will finally catch up to the hours she's putting in. I was her for years. Here's what I wish someone had told me: you can’t add your way out of a messaging issue, an offer issue, or a lead generation issue. All that extra effort is making a business you're already exhausted by even harder to run. 3️⃣ The Calibrated Founder Is Who You're Becoming — When her revenue dips, she doesn't panic, doesn't spiral, doesn't start over. She looks at her numbers and asks one question. Which of my three systems is off? Messaging, offer, or lead gen. Then she fixes one thing and tests. She works fewer hours than she used to and makes more money than she ever has. You're closer to her than you think, and I'll show you the first move.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
    Show More Show Less
    37 mins
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