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Open Market

Open Market

By: Joe Zappa & Eric Franchi
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 103 Branchlab Co-Founder and CEO Josh Walsh

    Episode 103 Branchlab Co-Founder and CEO Josh Walsh
    Jun 17 2026
    Josh Walsh, Co-Founder & CEO of BranchLab, joins Eric and Joe to discuss transforming pharma advertising with AI, scaling a second startup, and an unexpectedly important LinkedIn message from Lance Armstrong.
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    35 mins
  • Bringing Performance Audio to the US with Audion CEO Arthur Larrey

    Bringing Performance Audio to the US with Audion CEO Arthur Larrey
    Jun 10 2026
    Audion CEO Arthur Larrey joins Eric Franchi and Joe Zappa to discuss why performance audio could become the next major performance advertising channel and how Audion is helping make that vision a reality. They break down how performance audio works in practice, how it compares to performance TV, and what advertisers are looking for as the channel matures. Arthur also shares lessons from raising a significant funding round in today's market, how AI is shaping both Audion's product and internal operations, and what it takes to expand a fast-growing European AdTech company into the US.
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    38 mins
  • Eric sits down with Aaron Goldman, CMO of Mediaocean

    Eric sits down with Aaron Goldman, CMO of Mediaocean
    Jun 3 2026
    Who let G-dog Aaron loose and who would dare fact check Eric besides Joe Zappa?!! In this engaging interview, industry veteran Aaron discusses his journey from sales to marketing, the importance of personal branding, and the evolving role of AI in ad tech. He shares insights on strategic acquisitions, building a personal brand, and the creative side of marketing, all while revealing his unique personality and passions. We also learn what Eric would have done had he not become a VC. Let's just say no one saw this riding in!
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    43 mins
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