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Open Market

Open Market

By: Joe Zappa & Eric Franchi
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About this listen

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Marketecture CEO Jeremy Bloom on the New Adtech Media

    Marketecture CEO Jeremy Bloom on the New Adtech Media
    Apr 1 2026
    Marketecture CEO Jeremy Bloom joins Eric Franchi and Joe Zappa to discuss why he left the operating side of adtech to build a media company and what’s driving the shift toward founder- and practitioner-led media. They break down what traditional coverage gets wrong, the opportunities and challenges of operator-driven content, and Marketecture’s strategy behind acquiring properties like AdTechGod and AdLand. Jeremy also weighs in on what makes certain creators break through and how founders should navigate the new media landscape.
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    47 mins
  • Does the SaaSpocalypse Apply to Adtech? With Viant’s Tim and Chris Vanderhook

    Does the SaaSpocalypse Apply to Adtech? With Viant’s Tim and Chris Vanderhook
    Mar 24 2026
    SaaS stocks are being routed in the public markets, and onlookers are wondering whether the same applies to adtech. In essence, the thinking goes, "Can't SaaS customers just vibe-code an alternative in-house and save millions on enterprise software?" Viant co-founders Chris and Tim Vanderhook explain the thinking behind the SaaSpocalypse, whether it applies to adtech, how investors should respond, and what entrepreneurs need to do to drive, not be overcome by, innovation. Plus, Eric and Joe share an announcement.
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    49 mins
  • Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship

    Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship
    Mar 18 2026
    Recast CEO Michael Kaminsky joins Eric Franchi and Joe Zappa to discuss why marketing analytics may be an even tougher business than adtech and the founding story behind Recast. They unpack the internal politics that shape how measurement tools are adopted, why upper-funnel channels are given a lack of credit, and what marketers still get wrong about attribution. Michael also explains why “interesting insights are worthless,” how CMOs and CFOs are increasingly collaborating on marketing budgets, and how AI is changing both the way he’s building the company and the future of marketing measurement.
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    38 mins
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