Social media feels like a necessary evil for most indie artists and label owners.

You know you should be posting… but what’s actually working? What matters? And is any of it even worth your time?

*PRESENTED BY LANDR* get.landr.com/otherrecordlabels

In this episode, I’m not coming to you as an expert—I’m coming to you as someone figuring it out alongside you.

I break down 5 things I’ve personally noticed about social media that have helped me make sense of it all—from short form vs long form, to why quantity might matter more than quality, to why curation could be the most important skill moving forward.

If you’ve ever felt overwhelmed, frustrated, or just completely uninterested in playing the social media game… this episode is for you.

In this episode, Scott talks with Bryce, founder of Crestfallen Records, a Pittsburgh-based DIY metal label that has quietly become one of the most respected names in the modern deathcore and metalcore vinyl scene.

***Presented by LANDR - get.landr.com/otherrecordlabels ***

In just five years, Bryce has released 60+ vinyl titles, many with 4–6 variants each, turning Crestfallen into a destination label for collectors who want beautiful physical editions of heavy music.

What makes the story remarkable is how it started: Bryce launched the label right after college with almost no experience, a small internship at another DIY label, and a willingness to email bands he loved and ask if he could press their albums on vinyl.

The risk paid off.

Today Crestfallen is embraced by the scene it serves, with fans praising the label’s quality, design, and commitment to physical media.

Learn More: www.crestfallenrecords.com

Resources for Record Labels: www.otherrecordlabels.com

Email marketing might be the most boring topic in the music industry… and also the most profitable.

PRESENTED BY LANDR - get.landr.com/otherrecordlabels

In this episode, Scott breaks down why email lists remain the most powerful marketing tool for record labels and indie artists — even in a world obsessed with TikTok, reels, and algorithms.

While platforms come and go, email has quietly remained the most reliable way to reach fans, sell records, and stay top of mind.

Scott explains why email consistently outperforms social media in ROI and conversions, and walks through the five simple steps any label can use to start building an email list today.

If you run a record label or release music as an independent artist, this might be the most important marketing strategy you're overlooking.

• Step 1. Gather Any Email Address You Have
• Step 2. Get New Emails
• Step 3. Get an Email Tool
• Step 4. Create an Email Schedule
• Step 5. Stay Consistent And Grow Slow

***Get FREE Email Marketing Resources at http://otherrecordlabels.com/emailmarketing