This one is for every founder who thinks PR is too expensive, too loud, or just not for them. Using the Fairy Godmother herself as the case study, Nicole and Rita run a live PR “workshop” — breaking down how to find your real audience (it’s right under your nose), the three buckets of modern PR, why going viral is a one-hit wonder, and how to turn one press hit into marketing that never expires.

In this episode, Nicole Pearl & Rita Richa discuss:

00:00 – Intro & Rita sets the stage

03:00 – Why imperfection makes you more likable

05:00 – Elegant Vulnerability explained

07:00 – The Calm Authority framework introduced

08:00 – The painful handshake networking story

13:00 – Cultivating the courage to be disliked

19:00 – Micro moments: what makes a story impactful

24:00 – Written vs. verbal storytelling — different dialects

31:00 – The story bank & balancing authority with relatability

39:00 – The Calm Authority pyramid: Calm → Confidence → Connection → Impact

40:00 – Box breathing exercise

44:00 – What gets Stephanie out of bed every morning

46:00 – Where to find Stephanie + closing

Do you wish to connect with our special guest?

Connect with guest:

• Guest LinkedIn: https://www.linkedin.com/in/nicole-pearl/
• Work with Nicole: https://stephaniethoma.com

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Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting and production company, https://reignitemedia.onepage.me/.