Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results.

Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most business owners realize.

Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Audrey Faust, MBA, The Manifesting CFO™ Release Date: May 19, 2026

• Why hourly pricing can punish your experience • How close rates reveal pricing problems • Why clients feel your pricing hesitation • How to stop deciding what clients can afford • Why confidence belongs in your pricing strategy • How profit reveals whether your business is working

[00:00] Are you pricing for time or transformation? [03:51] Why high earners can still undercharge [05:33] The hidden cost of hourly pricing [11:31] Pricing for results and client value [17:01] What your close rate says about pricing [20:36] How pricing confidence affects sales calls [31:02] Why mindset work comes before numbers [36:33] Audrey’s free pricing resource

Audrey Faust Consulting https://www.audreyfaustconsulting.com/Pricing

Instagram/Facebook @TheManifestingCFO

LinkedIn Audrey Faust

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket.

In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth.

From compliance and customer trust to interactive rich messaging experiences, Amanda explains how small businesses can start using text messaging strategically without needing a large technical team.

Host: Marcia Riner, CEO of Infinite Profit® Guest: Amanda McGuckin Hager, CMO & CRO of TrueDialog Episode: EP346 Episode Topic: SMS & RCS Strategies for Today’s Small Businesses Release Date: May 12, 2026

• Why customers respond faster to texts than email or phone calls • How SMS marketing improves customer engagement and conversions • The difference between SMS, MMS, and RCS messaging • Why RCS creates interactive customer experiences inside messaging • Common text messaging mistakes businesses should avoid • How small businesses can start using texting strategically

[00:00] Why text messaging is becoming a business growth opportunity [04:24] Why email and phone calls are losing effectiveness [09:10] Real companies driving revenue through text messaging [15:24] Text messaging mistakes that can damage your business [23:35] What RCS messaging is and why it matters now [33:05] Amanda’s best advice for getting started with texting

https://truedialog.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.tcom

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech.

Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for me” in the first three seconds.

Host: Marcia Riner, CEO of Infinite Profit® Guest: Mark Gordon, Founder of Integrated Go-To-Market Solutions Episode: EP345 Profit With A Plan Podcast Release Date: May 5, 2026

• Why sales issues often start with unclear messaging
• How to make your website convert faster
• Why your ideal customer must shape your strategy
• How disconnected systems create hidden revenue leaks
• What it really means to become sales-led
• How AI is changing your public go-to-market presence

[00:00] Why sales problems often start with clarity

[03:56] Mark’s path from mortgage growth to go-to-market strategy

[05:30] The rowboat analogy for sales and marketing alignment

[07:02] How Mark builds revenue machines in 120 days

[13:51] Why companies lose focus by chasing every customer

[17:20] Where your message must show up consistently

[20:05] How poor fit leads destroy sales and operations

[24:25] Why your homepage must work like a landing page

[28:26] The mistake of putting logos before buyer clarity

[32:42] Why websites still matter in an AI-driven market

[34:02] How buyers judge your public go-to-market presence

Mark Gordon’s Website https://IGTMS.com

Connect with Mark Gordon on LinkedIn Search: Mark D. Gordon

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.