North Sullivan of www.thephotostudio.com.au has spent over 40 years behind the camera, shooting some of Australia’s largest advertising campaigns.

These days, his focus is portrait photography — but what he’s built is far from a typical portrait business.

We’re talking about a studio business with close to 80 staff, reported turnover upward of $10 million, and — at the time of recording — more than 150 Meta ads running.

There are three incredible-looking studios built inside retro warehouses, based in Sydney, Melbourne and Brisbane.

I’m excited to learn more about this impressive business, the man behind it, and how North made the shift from high-end advertising photography to building one of Australia’s most recognisable fashion portrait studio brands.

In this interview, North shares how he reinvented his photography career, the business model behind The Photo Studio, why experience and ethics matter in high-ticket portrait sales, what it takes to manage a large creative team, and why imagination, passion and originality may be the real defence against AI.

The post 673: North Sullivan – Building a $10M+ Portrait Studio Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area Alex Vita of www.foregroundweb.com helps photographers turn their websites into enquiry machines. He’s worked on hundreds of photography websites across more than 25 countries — building them, auditing them, and showing exactly what’s working… and what’s costing photographers enquiries. I first interviewed [...]

The post 672: Alex Vita – Why Photographers Need to Be Picked by AI, Not Just Ranked by Google appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Vincent Pugliese built a successful wedding photography business with his wife, Elizabeth, and in under four years used it to pay off all their debt — including their home.

But the more interesting part is what happened next.

They walked away from the business.

Not because it failed, but because it had done what they needed it to do.

In this interview, Vincent shares why more bookings and more revenue don’t automatically create more freedom, how photographers can use their businesses to build long-term options, and why relationships may be one of the most valuable assets you can develop.

This is a conversation about money, freedom, content, connection and building a photography business that supports your life — instead of quietly taking it over.

The post 671: Vincent Pugliese – Build a Photography Business That Creates Freedom, Not Just Income appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.