Pineapple Lawyer Amy Owens On Unapologetic Legal Branding with Ray Lakhani & Adam Warren (Powered by Lawyer.com)
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Pineapple Lawyer Amy Owens On Unapologetic Legal Branding with Ray Lakhani & Adam Warren (Powered by Lawyer.com)
-
Narrated by:
-
By:
If your legal brand is just a boring initialism, you are completely blending into the background. In this highly emotional and value-packed episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Amy Owen, the founder of the Phoenix-based Owen Law Firm. Amy breaks down exactly how she turned a childhood nickname—given to her because friends thought she looked Hawaiian—into a highly recognizable trademark during the COVID-19 pandemic.
Amy discusses how she fully commits to her brand identity, wearing her "Pineapple Lawyer" apparel daily and utilizing dual logos: a professional scale-and-pineapple design for court and adjusters, and a bold pineapple logo for her merch. She even shares her hilarious experiences with people confusing her logo for an upside-down "swinger" symbol.
Ray Lakhani connects this back to the Raw Law marketing philosophy: unapologetic authenticity is the only way to build a brand that people actually remember. They discuss the importance of showing up as your true self, why leaning into your unique identity attracts the right clients, and how to scale a law firm without letting your ego ruin your reputation.
POWERED BY: LAWYER.COM