Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)
-
Narrated by:
-
By:
Summary
Brian Koffler (D.I.G.S. Marketing) has a blunt take: paid ads don’t “fail” because of creative...they fail because leaders track the wrong scoreboard.
In this episode, we break down:
- Why ad teams and leadership talk past each other (and how to fix it)
- The first revenue connection every B2B team should build
- How to identify which campaigns actually create qualified pipeline (not just “conversions”)
- Why early-stage teams often execute better than bigger orgs drowning in silos
- A leadership reality check: if you can’t understand it, you can’t lead it
Connect with Brian:
LinkedIn: https://www.linkedin.com/in/briankoffler/
D.I.G.S. Marketing: https://www.digsmarketing.com/
—
If you’re building a reality-first growth engine and want to pressure-test what’s real in your system, grab a quick Foundation Call with me. No pitch, just clarity: https://calendly.com/adamwbarney/foundation-call-20min
adbl_web_anon_alc_button_suppression_c
No reviews yet