Episode 13 | Planning Beef 2027 and the Future of Industry Events with Simon Irwin, Beef Australia cover art

Episode 13 | Planning Beef 2027 and the Future of Industry Events with Simon Irwin, Beef Australia

Episode 13 | Planning Beef 2027 and the Future of Industry Events with Simon Irwin, Beef Australia

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Summary

 In this episode of The Angus Table, host Scott Wright sits down with Simon Irwin, CEO of Beef Australia, for a fascinating conversation about running the Southern Hemisphere's premier agricultural event.Simon shares his remarkable journey from stock agent trainee through 30 years with News Corp managing regional publications across Australia, to becoming CEO of an event that attracts 120,000 people from 34 countries and delivers $110 million economic impact to Central Queensland.They discuss the Beef 1988 bicentennial origins, the critical three-year interval that keeps content fresh, why Beef Australia measures economic impact but not business done (changing for Beef 2027), the human X-factor in an AI world, and why reading both The Guardian and News Corp keeps algorithms from pigeonholing perspectives.So pull up a chair at the Angus Table for an inside look at what it takes to run Australia's most significant beef industry gathering.Key topics covered:How Simon's diverse career path—from stock agent to News Corp executive—prepared him for leading Beef AustraliaWhy the three-year event interval is critical to Beef Australia's ongoing success and relevanceThe evolution from grassroots committee to professional corporate governance structureHow Beef Australia has achieved national and international reach with representation from 34 countriesThe accommodation challenge limiting international growth and creative solutions being exploredWhy Beef Australia positions itself "of the industry, not in the industry"The economic impact of $110 million to Central Queensland and why measuring business done matters for 2027The importance of preserving institutional knowledge by maintaining core staff between eventsHow hard lessons learned (like the portable toilet disaster!) improve future event deliveryWhy managing pressure requires perspective and understanding what truly mattersThe human X-factor in an AI-dominated world, the ethics of AI development and concerns about stolen intellectual property in machine learningHow reading across the political spectrum prevents algorithmic echo chambers and maintains balanceThe power of listening twice as much as you talk to understand diverse businesses and perspectivesWhat's changing for Beef 2027: new tech precinct, nose-to-tail focus, and making meat the heroWhy Angus as both a breed and a brand has been "really spectacular" in Simon's viewThe results of 30 years of work in breed plan, MSA, and industry standards on beef pricing and qualityRelevant links mentioned in the episode:Beef Australia: https://beefaustralia.com.au/Beef 2027: 2nd - 8th May 2027, Rockhampton, QueenslandAgribition (Canadian Beef): https://agribition.com/Contact details:This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn ++Follow Angus Youth Australia on + Facebook + Instagram + X +CREDITS:Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.auProducer: Mel Strasburg mel.strasburg@angusaustralia.com.auAudio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au
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