What makes a great Promo Live presentation—and why should you attend?

In this episode of Promo Perspectives, we sit down with Amanda Carpenter, Senior Customer Experience Manager at SAGE and longtime Promo Live host, to break down what makes this virtual event so valuable for both suppliers and distributors.

Promo Live is SAGE’s interactive online event held twice a year, giving distributors direct access to suppliers in a live, engaging format with real-time Q&A. Amanda shares insider tips on how suppliers can stand out, what keeps audiences engaged, and why this event continues to grow in popularity—even compared to traditional trade shows.

You’ll also learn:

What makes Promo Live different from in-person events

How suppliers can create more engaging presentations

Common mistakes to avoid (and how to fix them)

Why distributors gain real value from attending

How preparation and energy can make or break a session

If you're looking for new products, fresh ideas, and real supplier connections, Promo Live is one event you don’t want to miss.

👉 Learn more or register for Promo Live: SageWorld.com/Events/PromoLive

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This episode is brought to you by Bel Promo.

In this episode of Promo Perspectives, we’re diving into one of the most impactful leadership events in the promotional products industry—the PPI North American Leadership Conference (NALC).

Host Nicole Cook is joined by Melissa Ralston (Chief Marketing Officer at PPI) and Danny Rosin (Co-President of Brand Fuel and Chair of the PPI Board) to break down what makes this event truly unique.

From high-level strategy and actionable insights to meaningful networking and real conversations, NALC is designed for leaders who want to grow, connect, and stay ahead in a rapidly evolving industry. Whether you’re an executive, an emerging leader, or someone looking to expand your perspective, this episode gives you a clear look at why this event stands out.

You’ll learn:

Who NALC is for and why it matters

What makes it different from other industry events

The value of real, candid networking

Key takeaways attendees bring back to their businesses

What’s new this year, including major industry insights and announcements

If you’re serious about growth, leadership, and staying competitive in the promo space—this is an event (and episode) you don’t want to miss.

This episode is brought to you by Bel Promo

What made PPAI Expo 2026 so memorable? In this episode of Promo Perspectives, host Nicole Cook shares insights and behind-the-scenes perspectives from industry professionals who experienced the show firsthand.

From exciting booth activations like the SAGE slot machine giveaway to discussions about new product features, sustainability trends, industry data, and networking across the global promotional products community, this episode explores what made this year’s Expo so impactful.

You’ll hear perspectives from members of the SAGE distributor sales team as well as leaders from PPAI, including insights on industry growth, challenges facing profitability, sustainability initiatives at large events, and why the Expo continues to be one of the most important gatherings in the branded merchandise industry.

Whether you attended PPAI Expo 2026 or missed it this year, this episode offers a deeper look at the trends, conversations, and energy that defined the event.

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This episode is brought to you by Promotoss. https://www.promotoss.com